[LOS ANGELES] – Better Content Co. – the new creative agency and production company specializing in bold content designed to entertain – has produced five commercials for NBC Sports’ GolfNow, the world’s largest online tee-time marketplace.
The second of the five spots is titled “Snakes and Weasels” and uses GolfNow’s happy-go-lucky gopher puppet to humorously share that subscribers can now book off-course golf facilities, like simulator bars, through the platform. The gopher, a GolfNow advertising mainstay since 2023, is joined in the piece by Better Content Co.’s co-founder Hally Leadbetter. The commercial was written by frequent Better Content Co. collaborator Forrest Shaw and directed by Raul Colon. It began airing on NBC and Golf Channel last week.
“Producing these commercials for NBC Sports and GolfNow was really fun,” said Andrew Wantuck, co-founder of Better Content Co. who has previously worked with NBC on a number of other projects. “It was great to officially partner with their team, especially because our approach aligns so well with their desire to use humor to capture the attention of golf consumers.”
“The Better Content Co. team, from Andrew and Hally on down, are consummate pros,” said Fran Solomita, Vice President of Content & Creative at NBC Sports NEXT. “Not only a pleasure to partner and collaborate with, but they’re always going the extra mile to ensure they’re delivering exactly what their clients want on-time and on-budget.”
GolfNow offers 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices 24/7. It is also the industry’s largest provider of golf course management technology and marketing services, partnering with more than 9,000 golf courses in 52 countries around the world. GolfNow golfers gain added benefits with GolfPass, a connected rewards program and paid membership. GolfPass members receive monthly tee time credits, waived booking fees, streaming video lessons, and other special playing perks.
Better Content Co., just launched last month, pairs an unmatched knowledge of the game with a proven track record in comedy production to deliver innovative and results-driven content across linear, digital and social platforms.
The company is a joint venture between Leadbetter, a leading golf personality and content creator (Golf Digest, CBS Sports Network, ESPN+, Nike, Topgolf, LA GOLF) and Wantuck, a seasoned producer in both golf and comedy (NBC Sports, Golf Channel, Comedy Central: Tosh.0, The Jim Jefferies Show). They lead a team of comedians, cinematographers, writers and directors who have not only worked on the world’s biggest stages, but also share a passion for golf and think about the game in unexpected ways.
To learn more about Better Content Co. and explore collaboration opportunities, visit bettercontentco.com, Instagram or LinkedIn.
About Better Content Co.
Better Content Co. is a creative agency and production company specializing in bold golf content designed to entertain. It is led by Hally Leadbetter, a top golf personality and content creator, and Andrew Wantuck, a seasoned producer in both golf and comedy. Better Content Co.’s creative suite includes content strategy and ideation, production services, talent sourcing, post-production services and distribution strategy.
Better Content Co.— Content Matters. Make it Better.