Industry News

Industry Notes: Wednesday, April 2, 2025

Arccos, Titleist partner; Breakthrough Golf Technology debuts Paradox putter

Arccos, Titleist: Partnering to bring new analytics, content and special offers to Team Titleist. Members of the brand's loyalty program can visit Titleist.ArccosGolf.com to claim a free Arccos Smart Sensor and a complimentary trial. 
 
Golf As Life: Announces the launch of a weekly e-card series, curated by renowned photographer Mike Klemme. The series offers subscribers access high-quality images of a course, accompanied by a story that delves into its history and includes anecdotes from Klemme’s visit to the property. Golfers and enthusiasts can subscribe to the free weekly e-cards at GolfAsLife.com.

Breakthrough Golf Technology: Introduces the Paradox putter, a zero-torque putter that was designed using Swing Balance Technology. It achieves swing balance through Principal Axis alignment, which optimizes performance dynamically through the golfer’s stroke, and acts like alignment does on a car to keep it straight and smooth. The putter retails for $699.99 with a Stability Tour shaft.

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