Edinburgh, Scotland, UK – Shot Scope, industry leader in golf GPS, rangefinder and shot tracking technology, is proud to debut its new “My Game. My Story.” brand campaign for 2025, marking a significant investment in growing the company’s reach in the North American market.
At the heart of the campaign is the moving “This Is Our Game” commercial, now airing across digital channels and with media partners around the globe. The inspirational marketing campaign tells the story of every golfer's desire to play and score better, told through the eyes of Shot Scope’s community of golfers who hail from a diverse cross-section of backgrounds and playing abilities. The players’ stories echo relatable aspirations and connections to golf that reveal, to everyone who plays, “it’s more than a game – it’s an obsession and a never-ending pursuit to improve.”
The campaign also includes a series of documentaries that showcase the individual journeys of each golfer, their quest to play better golf, and enjoy the game more by following Shot Scope’s “Know Your Game” mantra.
Launching early April, “My Game. My Story.” features brand ambassador and 2002 PGA Championship winner Rich Beem. Beem explains how he had a caddie for distances when he was a professional golfer, but today he uses Shot Scope to understand his game. Also featured are Texas-based amateur golfer Iris Wong, who has gone from beginner to club champion in just four years using the technology, and popular golf content creator Gabriela DeGasperis, also known as Gabby Golf Girl – uses the company’s rangefinders, GPS watches and performance tracking data for insights into her game.
Also appearing in Shot Scope’s newest campaign are cousins and avid golfers Mike and Frank Fasano, father son duo Andy and Riley Banks, and former Australian Tour player Wayne “Radar” Riley, all crediting Shot Scope to helping them achieve success on the golf course.
“Shot Scope’s core mission is to help golfers improve and enjoy the game we love. We empower golfers to reach their true potential by providing the essential tools to play better, so we are excited to launch the My Game. My Story. campaign across North America,” said Shot Scope Founder and CEO David Hunter, who, through tracking his own game in great detail via pen and paper, developed the seamless data collection technology that is used in Shot Scope's products. “We’re thrilled to reach more and more golfers across North America as we grow our community and continue to spread the message that by knowing your game you have a path to playing better and scoring better. We hope golfers worldwide find our new campaign relatable and inspiring.
Our philosophy is simple: Golfers want to improve and by providing golfers with the right tools and insights on their game they can easily drop strokes. I would absolutely say that Shot Scope is one of the biggest reasons why I finally achieved my goal of becoming a single digit handicap golfer,” he said.
Hunter and the Shot Scope team – including former Walker Cup player Gavin Dear and elite amateur Jennifer Saxton (who has lowered her handicap from scratch to +5 using Shot Scope data to guide her practice plan) – are themselves dedicated golfers who are just as improvement minded as their consumers. On average, golfers who capture their data in the subscription-free Shot Scope app improve by an average of four strokes per round.
Shot Scope boasts an ecosystem of game improvement and distance measuring products, priding themselves for having a product for every golfer. To date, more than 400 million golf shots have been tracked by more than 220,000 Shot Scope users worldwide. The data aggregated by individual users as well as by Shot Scope is a stunningly enlightening compendium of specifically how golfers lose shots to par and how they can use this information to systematically improve their scores. The 10-year-old Scotland-based tech company, a stalwart in the United Kingdom in rangefinder and GPS watch sales, has developed a loyal user base and has eyes on an increased market share in North America.
The campaign continues Shot Scope’s rapid push for global expansion along with a fresh brand vision for 2025 and beyond.
Learn more about the “This Is Our Game,” campaign at www.shotscope.com/this-is-our-game
About Shot Scope
Shot Scope Technologies, founded in 2014 and headquartered in Edinburgh, Scotland, offers a range of industry-leading products that improve how golfers access distances on the golf course, through GPS wearables and laser rangefinders. Their innovative shot tracking devices record over 100 statistics, enabling every golfer to analyze their round, know their game, and help shoot lower scores. Shot Scope products have collected over 400 million shots and been used by hundreds of thousands of golfers worldwide, who enjoy lifetime free updates and no subscription fees - helping them to save an average of 4.1 strokes. The team consists of technology experts, golfers, and a former Walker Cup player who are passionate about driving game improvement and enjoyment through the most expansive and accessible lineup of golf products on the market. Visit shotscope.com.
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