HORSESHOE BAY, TEXAS – MARCH 12, 2025 – Horseshoe Bay Resort, nestled along the shores of Lake Lyndon B. Johnson (Lake LBJ) in the picturesque Texas Hill Country, proudly announces its 2025 special event lineup, bringing a year-round calendar of exciting festivals, live music, holiday celebrations and family-friendly activities to one of the Lone Star State’s most sought-after destinations. With this robust roster of events, Horseshoe Bay Resort is poised to take the guest experience to new heights, ensuring every visit is filled with unforgettable moments in a truly breathtaking setting.
11th Annual Balloons Over Horseshoe Bay Resort (April 18-20, 2025)
One of the most eagerly anticipated events of the year returns Easter Weekend (April 18-20). Guests will be treated to three days of spectacular hot air balloons from across the United States. The weekend kicks off with a VIP party on Friday night featuring a Texas Hill Country Cowboy Cookout & Wine Tasting, live country music from Rick Huckaby and Tori Martin, plus a spectacular hot air balloon glow.
An early morning kicks off the Saturday festival from 6:30-10:00 a.m. as hot air balloons light up the sky. The morning festivities promise to be memorable with breakfast treats, Giant American Kites, and a helicopter Easter egg drop for the kids! The excitement continues into Saturday evening, from 4:00-9:00 p.m., with high-energy live music followed by an epic lineup of fun, including skydivers, kid’s games, face painters, food trucks, a retail market, and much more.
On Sunday, enjoy a delicious Easter Brunch and witness the vibrant spectacle of balloons on Live Oak Lawn. Resort guests can choose between the one-night Saturday Festival Package or the two-night full VIP experience, both packages include Sunday Brunch. Saturday day passes are available to the public for those looking to experience just the Saturday morning and evening events of the festival. Packages and day passes are available at: https://www.hsbresort.com/balloon-festival/
Memorial Day Weekend (May 23-26, 2025)
Dive into family-friendly fun with the return of the Waterfront Floating Pool and Splash Safari Aqua Park for the perfect unofficial start of summer. For those seeking adventure, head out on the constant-level Lake LBJ for thrilling water sports aboard the resort’s new fleet of Nautique boats or relax with a luxury chartered boat tour. New this year, enjoy “Dive-in” movie nights at the Tower Pool, adding even more excitement for guests. While soaking in the Texas Hill Country vibes, take the fun to the next level with the thrilling Bronco Off-Rodeo, the ultimate summer off-roading adventure. Cap it all off with an outdoor concert on the lawn featuring a live performance by Nashville-based tribute band, 7 Bridges: The Ultimate Eagles Experience.
Fourth of July Weekend (July 4-7, 2025)
Prepare for a Fourth of July spectacular with fireworks lighting the skies over Lake LBJ. Discover a weekend packed with exhilarating activities, including the Splash Safari Aqua Park as guests can splash, jump, and conquer inflatable obstacles, slides, climbing walls and balance beams, or opt for lakefront lounging. Kids can enjoy The Jungle Kids Club, giving parents a chance to unwind at the resort's Bayside Spa, or to play a round of golf, pickleball or tennis. On Saturday night, attend a complimentary concert by David Allen, a renowned Johnny Cash tribute artist.
12th Annual Beer By The Bay Music Festival (Aug. 8-9, 2025)
Whether a true country music fan or just looking for a good time, this two-night extravaganza features a star-studded lineup of country artists, beer tastings of Texas’ favorite local breweries, and delicious award-winning menus with all-you-can-eat food stations. Set on the Live Oak Lawn, the 2025 festival will feature top-tier country music artists including Randy Rogers Band, Tracy Byrd, Aaron Tippin, Jason Boland & The Stragglers, Bart Crow, and Kody West.
Labor Day Weekend (Aug. 29-31, 2025)
Three reasons to spend Labor Day at Horseshoe Bay Resort: from lounging by the pool, to lake parties, to topping off your tan, the weekend offers a wide range of activities for every member of the family. The excitement continues with an epic end of summer lawn party featuring The Spazmatics. Dance the night away for a last summer hoorah and create lasting memories with friends and family. The dynamic, high-energy premier ‘80s tribute band concert guarantees the perfect end to summer 2025.
20th Annual Wine, Dine & Jazz Festival (Nov. 6-7, 2025)
Celebrate two decades of incredible food, wine and jazz this November. The weekend begins with a luxurious five-course dinner paired with exquisite wines from top Texas Hill Country wineries on Friday evening. Saturday’s festivities feature three celebrity chef cooking demonstrations, a wine stroll with unlimited tastings, and world-class jazz performances.
Turkey Trot (Nov. 27, 2025)
Join the fun on Thanksgiving Day at Horseshoe Bay Resort, where friends, families, and runners can participate in a 5K non-competitive walk/run, the 5K and 10K chip-timed races, or the Tot Trot for kids up to eight years old. After the races, enjoy a festive turkey feast and holiday activities. Medals will be awarded to the top male and female runners in each age division of the 5K and 10K chip-timed races. Don’t miss the "Rock the Flock" Pet Parade, featuring awards for Best Pet Costume, Crowd Favorite, Tiniest Pet, Biggest Pet, and more!
Winter Wonderland Weekend (Nov. 29, 2025)
Experience the magic of the season with family and friends at Horseshoe Bay Resort's Winter Wonderland. Gather around to watch the lighting of the stunning 50-foot Christmas tree and enjoy the charm of horse-drawn carriage rides, perfect for taking in the festive atmosphere. Kids can meet Santa for a special photo opportunity, go for a joy ride on the elf train, and indulge in cookies and hot chocolate for a sweet seasonal treat. The celebration is complemented by enchanting live performances, making it the ideal way to embrace the holiday spirit and create cherished traditions. Awake on Sunday morning to experience the joy of a Charlie Brown Breakfast Buffet featuring the original Charlie Brown soundtrack by Vince Guaraldi, dance performances by Pulse Dance Project and photo opportunities with costume characters, including Snoopy and his friends.
Winter Wine Expo (Dec. 6, 2025)
In the heart of the Texas Wine Country, the holiday festivities continue at Horseshoe Bay Resort with an exclusive Wine Expo, where guests can taste their way through 30 prestigious wineries, experience delightful samplings and stock up for the holiday season by purchasing wines by the bottle or by the case directly from their favorite winery. The Wine Expo caps off with a live holiday concert.
New Year’s Eve (Dec. 31)
Get the party started with live entertainment by The Grooves as you dance the night away to ring in the New Year. The Grooves Band is all your favorite artists in one! As the countdown to the new year begins, get ready for a spectacular Balloon Drop followed by a champagne toast. For the kids, The Jungle Kids Club offers a variety of exciting games, ensuring a memorable evening for the whole family. There’s no better place to welcome the new year than Horseshoe Bay Resort.
For more information, please visit www.hsbresort.com.
About Horseshoe Bay Resort
Horseshoe Bay Resort is one of America's premier golf and lakeside destinations, located just 45 minutes from Austin in the scenic Texas Hill Country. With more than 7,000 acres along Lake LBJ, the resort offers world-class amenities, including four championship golf courses, a lakeside spa, tennis and pickleball facilities, and an extensive marina. Horseshoe Bay Resort is part of the Crescent Hotels & Resorts Latitudes Collection.
About Crescent Hotels & Resorts
Crescent Hotels & Resorts is an award-winning, nationally recognized, operator of hotels and resorts with over 120 properties in the United States & Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, and Hyatt. Crescent also operates a collection of independent and lifestyle properties under the Latitudes Collection umbrella. These properties include Horseshoe Bay Resort, and The Opus Westchester, Autograph Collection, historical The St. Anthony, a Luxury Collection Hotel, and Sandbourne Santa Monica, Autograph Collection. Powered by innovative, forward-thinking experts, Latitudes is a modern management platform for lifestyle hotels and resorts where creative concepts connect with modern travelers from urban boutique hotels to oceanside luxury resorts.
Crescent’s clients include premiere REITs, private equity firms and major developers. For more information, please visit www.crescenthotels.com and www.latitudesbycrescent.com or connect with Crescent on LinkedIn.
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