HORSESHOE BAY, TEXAS – Horseshoe Bay Resort, the premier golf resort destination in the Central Texas Hill Country on scenic Lake LBJ, proudly announces that tickets are now on sale for the Good Good Lonestar Shootout, an exciting live golf event to be held Wednesday, June 4 in partnership with Good Good Golf, Golf Channel and GolfNow.
Played on Horseshoe Bay Resort’s award-winning Apple Rock Course, this 12-hole golf event contested by the popular cast of YouTube stars from Good Good Golf and professional football superstars – including Heisman Trophy winner Reggie Bush, 2016 NFL MVP Matt Ryan, along with NFL legends Joe Haden, Dan Orlovsky, Patrick Peterson, and Andrew Whitworth – will tee off at 3 p.m. CDT. Coverage of the Good Good Lonestar Shootout will begin at 3 p.m. CDT on Good Good’s mega-popular YouTube channel and shift exclusively to Golf Channel at 4 p.m. CDT.
A special open-to-the-public concert event on Tuesday, June 3 (at 7 p.m. CDT) by platinum-selling country music artist Corey Kent will kick off the Good Good Lonestar Shootout’s festivities and provide an opportunity for both ticket holders and overnight resort guests to enjoy the entertainment alongside the golfing contestants from Good Good Golf and the NFL legends. Tickets to the Corey Kent concert may be purchased here.
“Good Good Golf and its stars have revolutionized golf entertainment, and the Good Good Lonestar Shootout promises to be one of their most electrifying events to date,” said Anthony Holder, Horseshoe Bay Resort’s director of golf operations. “Good Good events draw incredible crowds, and this one also includes an exciting roster of former NFL greats, so get your tickets early and prepare for an amazing display of golf, entertainment and unforgettable times at Horseshoe Bay Resort and the spectacular Apple Rock Golf Course. The chance to get close to action like this is absolutely not to be missed.”
Horseshoe Bay Resort is offering overnight accommodations packages that include access to the Good Good Lonestar Shootout and the Corey Kent concert, either separately, or combined.
Having amassed more than 2 million YouTube subscribers across their various channels since launching in 2020, Good Good Golf has galvanized a global audience through digital-first storytelling and high-energy competition, transforming how fans connect with the sport. Previous events, including the Good Good Desert Knockout and the Good Good Midwest Open, have garnered tens of millions of views across Good Good and participant YouTube channels as well as Golf Channel coverage.
Good Good’s YouTube creators, including Garrett Clark, Matt Scharff, Tom “Bubbie” Broders, Stephen Castaneda, Brad Dalke, and Sean Walsh, have become among the most sought-after and popular personalities in the golf entertainment space – each playing host to hundreds of thousands of subscribers and followers on their YouTube and Instagram platforms. Scharff, Dalke, and Walsh each recently took part in the PGA TOUR’s Creator Classic during the week of the 2025 Truist Championship at The Philadelphia Cricket Club.
“We are excited to bring Good Good Golf to the golf fans of Texas for a thrilling competition between this talented group of NFL legends and our Good Good creators,” said Matt Kendrick, Good Good Golf CEO. “Horseshoe Bay Resort is the ideal place to showcase the beauty of the Texas Hill Country and to play host to both the 12-hole competition and the Corey Kent Concert to kick off the event.”
GETTING TO THE GOOD GOOD LONESTAR SHOOTOUT
Tickets to the June 4, 2025, Good Good Lonestar Shootout and the June 3, 2025, Corey Kent concert at Horseshoe Bay Resort can be purchased here. General admission tickets to attend the Good Good Lonestar Shootout golf competition and see the action up-close-and-personal cost $25. Tickets to the Corey Kent Concert on the Live Oak Lawn at Horseshoe Bay Resort cost $30 for general admission and $200 for VIP tickets, which include complimentary parking, front-of-stage access, hors d’oeuvres, beer, wine, and cocktails, plus Private Pavilion Lounge Access.
ONE OF GOLF’S MOST POPULAR FAN EXPERIENCES
Deftly combining entertainment, sports, competition, and lifestyle for peak engagement, Good Good has evolved beyond digital content into a thriving business—offering premium products, marquee events, and strategic partnerships that create new ways for fans to experience the game.
The acclaimed 7,000-acre lakefront Horseshoe Bay Resort, part of the Crescent Hotels & Resorts Latitudes collection, boasts four award-winning 18-hole championship golf courses – Apple Rock, Ram Rock, and Slick Rock all designed by the legendary Robert Trent Jones, Sr., and Summit Rock, an exclusive members-only Jack Nicklaus Signature design. The breathtaking, fully lit 18-hole, par-72 Whitewater Putting Course is one of the most unique golf attractions in the country.
Click here for information on purchasing tickets to the Good Good Lonestar Shootout and Corey Kent Concert at Horseshoe Bay Resort. Visit goodgoodgolf.com to learn more about the multichannel media brand’s events, products, partnerships, and fan engagement.
To book overnight accommodations during the Good Good Lonestar Shootout festivities, visit HSBResort.com.
About Good Good Golf
Good Good Golf is a next-generation sports and media brand redefining how golf is experienced and enjoyed. Built on a foundation of engaging digital content, premium products, and dynamic live events, Good Good Golf has cultivated a passionate global community of fans. Through its content-to-commerce model, the company seamlessly blends entertainment, competition, and lifestyle, making golf more accessible, exciting, and relevant to a new generation of players and enthusiasts. Whether through top-tier apparel, sold-out events, or compelling storytelling, Good Good Golf is changing the game—one swing at a time.
About NBC Sports’ Golf Division
Anchored by GOLF Channel – the first-ever single-sport cable network co-founded by Arnold Palmer and Joe Gibbs in 1995 – NBC Sports delivers comprehensive live golf tournament, studio and shoulder programming; technology; and services around the sport of golf. GOLF Channel and USA Network feature more live coverage of the sport than all other U.S. television networks combined, including global tournament action from the PGA TOUR, LPGA Tour, DP World Tour, NCAA, USGA Championships – including the U.S. Open and U.S. Women’s Open – Olympics, The Ryder Cup and The Presidents Cup, as well as high-quality news, instruction and original programming. 24/7 live streaming can be accessed on NBCSports.com and the NBC Sports app, as well as exclusive content on Peacock.
NBC Sports Next, the sports and technology services division of NBC Sports, complements NBC Sports and GOLF Channel’s comprehensive golf coverage by reaching millions of consumers via GolfNow, the leading online tee-time marketplace and provider of golf course operations technology and services; and GolfPass, the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits.
About Horseshoe Bay Resort
Horseshoe Bay Resort is one of America's premier golf and lakeside destinations, located just 45 minutes from Austin in the scenic Texas Hill Country. With more than 7,000 acres along Lake LBJ, the resort offers world-class amenities, including four championship golf courses, a lakeside spa, tennis and pickleball facilities, and an extensive marina. The resort continues to invest in its future with ongoing capital improvements and new construction, including the new Golf Academy now offering daily golf clinics and instruction for all ages and skill levels.
About Crescent Hotels & Resorts
Crescent Hotels & Resorts is an award-winning, nationally recognized, operator of hotels and resorts with over 120 properties in the United States & Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, and Hyatt. Crescent also operates a collection of independent and lifestyle properties under the Latitudes Collection umbrella. These properties include NOPSI Hotel New Orleans, Horseshoe Bay Resort, and The Opus Westchester, Autograph Collection. Powered by innovative, forward-thinking experts, Latitudes is a modern management platform for lifestyle hotels and resorts where creative concepts connect with modern travelers from urban boutique hotels to oceanside luxury resorts.
Crescent’s clients include premiere REITs, private equity firms, and major developers. For more information, please visit www.crescenthotels.com and www.latitudesbycrescent.com or connect with Crescent on LinkedIn.
Media Contacts:
Kevin Frisch PR
Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com