(NORTHBROOK, III.) – SWAG Golf and the PGA of America today announced the first Ryder Cup pairing few saw coming. The often irreverent and creatively bold SWAG Golf, in partnership with the PGA of America, one of the most trusted and time-honored brands in golf, are proud to unveil the official 2025 USA Ryder Cup team bag, created with input from Captain Keegan Bradley.
“The Ryder Cup is one of golf’s most iconic events, defined by its unmatched camaraderie among players, fans, and this year will be louder than ever as it returns to legendary Bethpage Black,” said SWAG Golf Founder Nick Venson. “We set out to design a bag that echoes the same tradition. With guidance from the U.S. Team and the support of the PGA of America, we’ve done just that. This has been an incredible collaboration, and we look forward to seeing these bags with Team USA this September.”
This patriotic, limited-edition bag will debut this September at the iconic Bethpage Black Course, symbolizing national pride and the competitive spirit of the 2025 Ryder Cup. SWAG and the PGA of America partnered with the U.S. Team to create a golf bag that tells a distinct American story—rich in symbolism, high in quality, and full of SWAG.. The result is a standout product that celebrates the significance of this prestigious event and the individuality of this innovative brand.
"As anticipation continues to grow for the 2025 Ryder Cup, the PGA of America is proud to partner with SWAG Golf and appreciate their support of Captain Keegan Bradley and the United States Team,” said Craig Kessler, PGA of America Chief Operating Officer. “The Ryder Cup is not only golf’s greatest team event, but one of the sporting world’s most iconic competitions. We look forward to watching the U.S. Team compete with these incredible SWAG bags at Bethpage Black.”
Drawing inspiration from America’s most iconic landmarks—such as Mount Rushmore, the Liberty Bell, the White House, and the Capitol Building—the bag showcases intricate embroidery and a variety of high-quality materials, including patent leather. Each detail reflects a deep sense of pride, featuring subtle and bold nods to U.S. symbolism throughout.
Phrases like “Liberty and Justice Fore All” appear as a playful, patriotic motto, while a reimagined Presidential Seal with the phrase “In Keegan We Trust” and an eagle gripping golf clubs adds an homage to golf and country.
In true SWAG fashion, a SWAG “seal” mimics the look of U.S. currency, a tribute to the brand’s signature aesthetic and storytelling style. Even the bottom panel pays homage to the host course with a nod to Bethpage’s famous “Extremely Difficult” warning sign on the first-tee box. Bradley reviewed every design round and provided feedback that ultimately shaped the direction and tone of the final product.
To celebrate the collaboration, SWAG will launch a Ryder Cup-inspired collection offering consumer versions of the team bag, featuring similar artwork in staff or stand styles. Buyers will also have the option to personalize the staff bag with their names via the SWAG website. The new Ryder Cup bags are now available for pre-sale on swag.golf, dicks.com and golfgalaxy.com. They will also be sold online at swag.golf and exclusively in retail at select DICK’S Sporting Goods and Golf Galaxy stores starting Friday, June 13 - a continuation of SWAG’s strong relationship with the sporting goods retailer.
“The bag that SWAG and the PGA of America partnered on for this year's Ryder Cup team is something really special, and we’re proud to play our part by giving golfers across the country exclusive access at DICK’S and Golf Galaxy,” said Ryan Bogosta, VP of Golf Merchandising DICK’S Sporting Goods and Golf Galaxy. “SWAG continues to bring incredible energy and bold design to the game of golf, and we know it will resonate deeply with everyone from the 12 members of Team USA to fans and collectors everywhere.”
The limited Ryder Cup Collection is a true collector’s dream. Only a select number of pieces are available, making this a “must-have” for Ryder Cup and golf fans.
About SWAG Golf
Headquartered in Northbrook, Ill, Swag Golf has produced precision-milled putters, unparalleled headcovers, accessories and apparel since its inception in 2018. With a Don't Give A Putt™ attitude, Swag Golf has built a reputation for high-end precision and is one of the most sought-after companies in the golf space. With a typical sell-out time of mere minutes, Swag has a loyal following and continues to expand its presence in the golf community and beyond. The company has several high-profile partnerships– PGA TOUR professionals Nick Hardy, Taylor Montgomery, John Pak, and Taylor Dickson; Instagram sensation Paige Spiranac; and 3x World Series Champion Jon Lester. Licensing agreements include NFL, MLB, Kraft-Heinz, WWE, Capcom, Topps, Vienna Beef, and more. Fans are encouraged to follow along for the latest company updates, product releases and ambassador signings at @SwagGolfCo on Facebook, Instagram and X.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK'S Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! stores, online, and through the DICK'S mobile app. DICK'S also owns and operates DICK'S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.
Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.
About Golf Galaxy
Golf Galaxy, LLC helps golfers improve their skills and gain confidence on the course. The specialty golf retailer offers a broad assortment of golf equipment, apparel and footwear from leading brands like Callaway, TaylorMade, Titleist, PING, Nike, Under Armour and more, and a complete range of golf services from PGA and LPGA professionals, certified fitting experts and club technicians. The retailer also operates Golf Galaxy Performance Center, a new concept offering golfers of all levels an immersive experience. Additional information can be found on GolfGalaxy.com and on Instagram, Facebook and X.
MEDIA CONTACTS:
Daniel Monroe, Director
Buffalo Groupe
(843) 422-0682
dmonroe@buffalogroupe.com
Shannon Longshore
Senior Associate
Buffalo Groupe
(419) 631-6456
slongshore@buffalogroupe.com