Industry News

Golftec and Charles Schwab bring cutting-edge swing analysis to the PGA Championship at Quail Hollow Club

Denver, CO — [May 16, 2025] — GOLFTEC, the world leader in golf improvement, is proud to announce its presence at the 2025 PGA Championship at Quail Hollow Club through TWO12 | GOLFTEC Events, in partnership with Charles Schwab.

As part of this exciting activation, patrons will have the unique opportunity to step into one of four state-of-the-art Optimotion™ Swing Capture Bays, located near the main gate. These bays feature GOLFTEC’s award-winning motion capture technology, the same cutting-edge system trusted by professional golfers and coaches around the world.

Visitors will be able to have their swing measured and analyzed onsite, gaining insights similar to those seen on live coverage this week. Each participant will receive a personalized video breakdown, known as a Web Lesson, created by a PGA Professional and delivered directly to their inbox. This breakdown includes expert analysis and recommendations to help improve their swing long after the event concludes.

“Our mission has always been to help golfers play their best,” said Joe Assell, Co-Founder and CEO of GOLFTEC. “Partnering with Charles Schwab at an iconic venue like Quail Hollow Club allows us to showcase our breakthrough technology and connect with golf fans in a truly meaningful way.”

Experience GOLFTEC at the PGA Championship and take the first step toward a better swing. Whether you’re a seasoned player or a weekend warrior, this is your chance to swing like the pros and walk away with valuable insights to elevate your game.

About GOLFTEC  GOLFTEC stands as the world leader in golf improvement, with a global presence of more than 260 locations and a dedicated team of over 1,000 Certified Personal Coaches. Since 1995, GOLFTEC has been focused on helping people play better golf through a combination of expert coaching and advanced technology. In 2024, GOLFTEC delivered more than 1.8 million lessons worldwide and integrated SKYTRAK software into its bay experience to enhance real-time data and feedback for students.

For more information about GOLFTEC and its technologies, visit www.golftec.com.

About TWO12 | GOLFTEC Events TWO12 has been producing brand activations since 2000.  Our EXPERIENCES IN MOTION help brands engage consumers by providing participatory experiences to attract, engage, entertain, and educate audiences on behalf of our corporate partners.  Our productions include expert staffing, state-of-the-art technology systems, custom fabrications, ideation, logistical planning and execution.  Our unique experiences include a spectrum of sport productions including golf, tennis, soccer, football, pickleball, basketball and many more.  

For more information about TWO12 and our event solutions, visit www.two12events.com


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