FRISCO, Texas (June 3, 2025) –– The 2025 PGA Buying Summit will offer a full day of expert-led education sessions on July 28, teeing off the annual midseason golf industry event, July 28-30, in Frisco, Texas. Nationally recognized PGA of America Golf Professionals and golf retail leaders will provide practical strategies and timely insights on key topics shaping today’s golf industry at two premier venues—the Home of the PGA of America and the Omni PGA Frisco Resort & Spa. Education access is an exceptional value, starting at $100 for the full day of programming – inclusive of all sessions and complimentary lunch service.
Event registration and education enrollment are now available at PGABuyingSummit.com.Early registration is encouraged as enrollment is limited and available on a first-come, first-served basis.
The PGA Buying Summit is an exclusive opportunity for PGA of America Golf Professionals, golf retailers and industry leaders to connect, discover the latest trends, and advance their business in a collaborative, midseason setting. The day of education complements ballroom exhibits by more than 160 brands, ONE2ONE buying appointments, and nighttime golf experiential and networking events across the spectacular PGA Frisco campus during the three-day Summit.
Education Sessions: Industry-Leading Learning at the Home of the PGA of America
The PGA of America will offer immersive sessions centered on the Association’s three career tracks – Golf Operations, Teaching & Coaching and Executive Management. Highlights include a town hall with PGA of America President and Master Professional Don Rea Jr. and CEO Derek Sprague, PGA, a hands-on coaching workshop, technology enhancements in teaching and fitting, and a class on optimizing golf operations, among many others.
The Home of the PGA of America provides an unparalleled state-of-the-art learning environment, equipped with modern classrooms, hybrid hitting and simulator bays, a short-game area with an indoor bunker, putting lab, and full-size driving range. PGA of America Golf Professionals can earn valuable Professional Development Requirement (PDR) credits: one per session, one for overall event participation, and one for attending the Summer Jam Golf Festival.
Golf Retail & Sales Strategy Sessions: Essential Tools for Thriving in Today’s Retail Landscape
Golf retail experts will present an exclusive series of retail-focused sessions designed to tackle the critical challenges and emerging opportunities in golf merchandising and operations. The sessions, held in classrooms in the Omni PGA Frisco Resort & Spa, will equip attendees with actionable strategies to adapt to shifting consumer behaviors and economic trends, enhance purchasing confidence, accelerate sales, and cultivate career satisfaction and work-life balance. Tailored for both retailers and wholesalers in the golf industry, these sessions offer the insights and tools needed to stay competitive in a fast-changing market. Buyers, merchandisers, golf retail professionals and exhibiting brand representatives are invited to attend.
Connecting the Industry: Complimentary Networking Lunches & Experiential Events
Complimentary networking lunches will be provided at both education venues, encouraging connection and collaboration among attendees from across the country. The education day also serves as a lead-in to the full PGA Buying Summit experience, fostering in-person connections with peers during open ballroom exhibits and unique nighttime golf experiential events, including a Welcome Reception, Fashion Show and Summer Jam Golf Festival at the spectacular PGA District.
Attending the 2025 PGA Buying Summit
Attendance at the 2025 PGA Buying Summit is open exclusively to PGA of America Golf Professionals and qualified golf industry personnel. PGA Members, Associates, PGM Students, LPGA Professionals, and International PGA Members receive free access to exhibits and events, and may purchase the All-Access Summit Badge, which includes all education sessions, lunch on July 28, exhibits, and all Summit special events—for $100 through July 14 ($125 after). Qualified industry personnel can register for access to exhibits and events at $35 through July 14 ($95 after), or upgrade to the All-Access Badge at $125 through July 14 ($150 after). Special savings on hotel rates at the Omni PGA Frisco Resort & Spa are available to PGA of America Golf Professionals and attendees through July 1. To register, enroll in education, or book accommodations, visit PGABuyingSummit.com.
2025 PGA Buying Summit Education Sessions
All Times CDT, Schedule as of 6/3/2025
Session & Speaker Details at PGABuyingSummit.com
Monday, July 28
PGA of America Education,
Home of the PGA of America
11 – 11:50 a.m. Choice of:
- Teaching & Fitting Putters and How Technology can Enhance the Experience, Seminar Room – Eric Hogge, PGA Certified Professional
- How to Get your Junior to College Golf, Boardroom – Tommy O'Brien Jr, PGA
12 – 12:50 p.m. Choice of:
- A Guide to a Golfer's Improvement, Bunker Room – Tim Cusick, PGA Master Professional
- Enhancing Workplace Dynamics through Emotional Intelligence and Respectful Communication, Seminar Room – Dawes Marlatt, PGA Master Professional
1 – 1:50 p.m. Education & Employment Trends - What Employers Want | Working Lunch & Panel Discussion with the PGA Career Services Team – Keith Soriano, PGA, moderates discussion with Career Consultants Kevin Walls, PGA Master Professional, Jim West, PGA, and Keith Fisher, PGA, Home of the PGA of America, Lobby
2 – 2:50 p.m. Association Town Hall by PGA of America President and Master Professional, Don Rea Jr. and CEO, Derek Sprague, PGA, Seminar Room
3 – 3:50 p.m. Choice of:
- Can a PGA Coach Guarantee Lower Scores for Players, Seminar Room – Anthony Vitale, PGA, Director, Coach & Athlete Development, Player Engagement, Member Recruiting & Training, PGA of America; Steve Tanner, PGA, Senior Director, Player Engagement, PGA of America; Jared Butts, PGA, RGX Mentor and WRGolf Head Coach, RGX
- Optimizing Golf Course Operations with Benchmarking Software, PGA Boardroom – Mike Suglich, PGA, Founder / President, Greenlight Advisors / GolfClubBenchmarks.com
Golf Retail & Sales Strategy Sessions
Omni PGA Frisco Resort & Spa
11 a.m. – 12 p.m. Time and Attention: How to Make the Hardest Part of Retail A Lot Easier – Samantha Conner,
Director of Wholesale, The Boutique Hub
12 – 12:30 p.m. Retail Networking Lunch
12:30 – 1:30 p.m. Owning Your Power – Johnny Guidry, Executive Coach and Director of Career Services, Something Major
1:30 – 2:30 p.m. Reimagining Wellbeing, Leadership & Longevity – Randi Braun, CEO, Something Major
2:45 – 3:45 p.m. Retail in Transition: What Retailers Need to Know Now – Dane Cohen, Director of Retail Development, The Boutique Hub
3:45 – 4:45 p.m. The Merchandising Strategy Circle – A Workshop to Brainstorm New Ideas – Lisa Langas, Event Manager, PGA Show | PGA Buying Summit
Learn more about the event, view participating exhibitors, register and reserve housing atPGABuyingSummit.com.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit - Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the midseason PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and Facebook.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visitwww.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
Media Contacts:
PGA Show/Media: Sherry Major, sherry.major@rxglobal.com
PGA of America/Media: Jesse Dodson, PGA, jdodson@pgahq.com