Golf as Life: Accepting pre-orders for its coffee table book, "Golf as Life: Volume 1." The 160-page, hardbound book is expected to be in bookstores in early November and can be pre-ordered for $45 at GolfasLife.com.
Nippon Shaft: Maja Stark won the U.S. Women’s Open using N.S.Pro Modus3 Wedge 105 and AWT 2.0 shafts in her irons, while PGA Tour Champions' Principal Charity Classic winner Miguel Angel Jimenez played N.S.Pro Modus3 Tour105 shafts in his irons and wedges.
LIV Golf, Salesforce: Announce a strategic partnership that brings Agentforce, Salesforce’s digital labor platform, to LIV Golf. This collaboration will help LIV Golf scale its global business infrastructure and operations with AI agents to amplify fan engagement, player experience and broadcast innovation.
Blue Tees Golf: Announces social media influencer and golf personality Paige Spiranac as its newest brand ambassador. The partnership kicks off with a new campaign, "Play with Paige," a sweepstakes promotion to give golfers a chance to earn their way into a golf foursome with Spiranac. To enter, users download the Blue Tees game app and invite two friends.
Founders Group International: King’s North at Myrtle Beach National in Myrtle Beach, South Carolina, closed its back nine on May 26 as architect Brandon Johnson returned to lead the final phase of the two-year renovation project. Johnson, who transformed the front nine in summer 2024, is expected to reinterpret the famous SC-shaped bunkers on the island green 12th hole and create a completely new look for the 18th hole, long known for its 40-plus bunkers and water-lined fairway.
Club Car: Company executives and other representatives of a coalition representing the United States’ leading manufacturers of golf and personal transportation vehicles recently traveled to Washington, D.C., to meet with Congressional leaders and seek support as the U.S. International Trade Commission prepares to make a final determination in the antidumping and countervailing duties (AD/CVD) case concerning Chinese low-speed vehicle imports. The meetings come at a time when the ITC’s final decision on tariffs is expected within a couple of weeks. The AD/CVD petition, filed by domestic manufacturers in 2024, has seen early success as the Department of Commerce investigation found that Chinese exporters flooded the U.S. market with unfairly priced and heavily subsidized vehicles — threatening American manufacturing jobs and the industry. As a result, preliminary tariffs have been applied ranging from 200%-500% on illegally imported carts.
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