June 10, 2025 – Sydney, Australia & Buffalo, NY — GOLF.AI a pioneering AI company shaping the future of the game, today announced a groundbreaking strategic partnership with OnCore Innovations, the trailblazing company behind the GENIUS Golf Ball, to collaborate on bringing immersive, real time AI powered experiences to golfers of all skill levels.
This partnership brings together GOLF.AI’s advanced conversational AI and on course intelligence platform with OnCore’s revolutionary GENIUS Ball, the first golf ball with embedded electronics including MEMS-based sensors that are capable of delivering real time ball performance metrics and data tracking using Bluetooth communications to nearby smart devices – phone, watch, or tablet.
Together, they aim to transform the game into a smarter, more personalised, and connected experience.
“We’re building the future of golf,” said Clive Mayhew, CEO GOLF.AI
“The GENIUS Ball will be like having a launch monitor in the ball and directly measuring ball metrics including velocity, spin rate, spin axis, launch angle, and more. By integrating GOLF.AI’s intelligent rule engine, coaching personalities, and gameplay insights, we will be taking that data and turning every round into an interactive AI experience, just like having a digital caddie, rules official, and personal coach by your side.”
The collaboration will focus on:
- Seamless AI Integration: GOLF.AI’s platform will process both historical and real time data from the GENIUS Ball to provide feedback, rules guidance, and course strategy instantly during play.
- Interactive Golf Stories: Players can relive their rounds with AI generated highlights, commentary, and insights tailored to their style of play.
- Rules + Performance Fusion: GOLF.AI’s Rules Assistant will dynamically interpret rules based on real time ball location and context, enhancing decision making and learning on course.
“We’ve always believed that data should empower, not overwhelm,” said Keith Blakely, CEO of OnCore Innovations.
“This partnership with GOLF.AI will create a seamless layer of intelligence to enhance the GENIUS Ball experience – helping golfers improve, enjoy, and understand their game in a whole new way.”
The first wave of co developed features is expected to debut later this year in beta, with full integration planned in 2026.
Together, GOLF.AI and OnCore Innovations are unlocking the next evolution of connected play – where every swing has a voice, and every golfer has a guide.
About GOLF.AI and OnCore Innovations
GOLF.AI – GOLF Powered by AI.
GOLF.AI is building intelligent AI agents, AI rules assistants and character driven golf experiences to support every player, from tee to green.
OnCore Innovations is a pioneering golf technology company focused on delivering breakthrough products that advance the game of golf. By combining innovative design with data driven insights, OnCore’s products provide players with the tools to improve performance and experience the game in entirely new ways. The upcoming launch of the GENIUS Ball underscores OnCore’s dedication to reshaping the future of golf through cutting edge technology.
Media Contacts:
Clive@GOLF.AI
https://golf.ai
info@oncoreinnovations.golf
OnCore Innovations – www.oncoreinnovations.golf and www.geniusball.golf