PHOTOS: ECCO® GOLF NOT MY DAY COLLECTION
(SALEM, NH) It's time to focus on your style, not just your score. ECCO GOLF, leaders in golf footwear innovation, are redefining what it means to look good on course with the launch of the Not My Day Collection. The two-shoe drop is inspired by laidback rounds and don’t-sweat-it scorecards, built for golfers who know the real win is showing up – and doing it in style.
The Not My Day Collection blends ECCO GOLF’s signature craftsmanship with subtle storytelling and retro vibes. The collection serves as a light-hearted reminder that it’s perfectly fine to have an off day – as long as you look good doing it. At $229 and $249, the pairs will be available from today at selected retailers and online at ecco.com in both men’s and women’s styles.
This limited edition, fashion forward capsule leads with the ECCO GOLF STREET 720. The new high-top takes a bold step off the fairway, featuring streetwear-inspired design and an understated not my day message hidden beneath the strap, a quiet detail for those in the know.
Joining it is the ECCO GOLF S-CASUAL, which channels classic Ivy League style with a clean, preppy aesthetic, a removable kiltie, and easy-going comfort made with premium materials. Designed to transition seamlessly from course to clubhouse, this versatile shoe combines timeless design with modern wearability.
“We wanted to create something that reflects a different side of the game we all love,” said Timo Vollrath, Head of Global Marketing at ECCO GOLF. “The Not My Day Collection is about enjoying golf and looking good, no matter your score. Ultimately it’s a fun, fashion-forward statement that still offers the comfort and performance ECCO GOLF shoes are known for.”
ECCO GOLF shoes are worn around the world by Rick Shiels, Erik Anders Lang, Thorbjørn Olesen, Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Esther Henseleit, Nanna Koerstz Madsen, Alison Lee, Lin Janet Xiyu, and Freddy Schott, among others. For further information about ECCO GOLF, please visit golf.ecco.com.
ABOUT ECCO
ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide. www.ecco.com
MEDIA CONTACT:
Lucy Seprino
Buffalo Groupe
248.229.8802
lseprino@buffalogroupe.com