Learn more from Cody Stancil, GolfNow Vice President of Product Management: WATCH HERE
ORLANDO, Fla. (June 24, 2025) – Golf courses using GolfNow's industry leading, booking-engine technology now have additional opportunities to capture incremental sales before golfers arrive at their course.
GolfNow today announced both golf balls and the use of rental clubs now can be purchased during the tee-time checkout process online. This new feature not only provides golfers with the simplicity of adding the items they need while in the buying mood, but also helping golf courses boost sales. Balls and rental clubs join range balls as pre-purchase options.
According to the National Golf Foundation, balls continue to be the primary driver of golf equipment sales. While year-over-year sales for clubs are relatively flat, ball purchases are up 7 percent. Golfers lose, on average, one to four balls per round and as many as 100 golf balls each year. This new GolfNow feature provides golf courses with a major opportunity to simplify the ball-purchasing process when golfers are focused on their upcoming round and amenable to purchases.
The new items are showcased for golf course operators who enable this functionality within their GolfNow booking engine technology. The ability to purchase these items when checking out on the GolfNow app is currently in development.
“Golfer demand for mobile experiences is only increasing over time, so if you’re not taking advantage of a service like this, you could be losing out,” said Todd Triplett, Senior Vice President, GolfNow. “Driving revenue, increasing efficiencies and improving customer service are three great reasons for any operator to find out more.”
“Adding golf ball sales to our course booking engine checkout flow has been a game-changer for us,” said Jeannette Karnes, General Manager at Beckett Ridge Golf Club in West Chester, Ohio. “It’s convenient for our golfers and creates a new revenue stream without any extra lift from our staff. It’s exactly the kind of innovation we need to enhance the player experience and grow our bottom line.”
To sign up or learn more about GolfNow’s new featured product offerings, contact your GolfNow representative.
About GolfNow
GolfNow is an innovative technology company that is creating better ways for golfers and golf courses to connect. GolfNow operates the world’s largest online tee-time marketplace, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices 24/7. GolfNow also is the industry’s largest provider of golf course management technology and marketing services, partnering with thousands of golf courses worldwide. GolfNow golfers gain added benefits with GolfPass, a connected rewards program and paid membership. GolfPass members receive monthly tee time credits, waived booking fees, streaming video lessons, and other special playing perks. GolfNow operates offices in Orlando, Fla., and Belfast, Northern Ireland.
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Contact:
Dan Higgins
Dan.Higgins@nbcuni.com
407-496-8107