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TaylorMade Golf named title sponsor of the Troon Invitational At Pebble Beach in multi-year agreement

The Pro-Am event format, taking place February 17-22, 2026, will feature amateur players and PGA of America Golf Professionals in a four-day tournament that will combine first-class Troon hospitality with world-class golf at Pebble Beach Resorts, including Pebble Beach Golf Links, Spyglass Hill and Spanish Bay.

Scottsdale, Ariz. (July 9, 2025) – The Troon Partners Network, a division of Troon®, the leader in providing golf and club-related hospitality services, has announced TaylorMade Golf, one of the world’s leading manufacturers of high-performance golf equipment, golf balls, accessories, footwear and apparel, as the title sponsor of the Troon Invitational at Pebble Beach, in a multi-year agreement for 2026, 2027 and 2028.

A Pro-Am & Am-Am style event, which takes place from February 17-22, 2026, will feature a four-day tournament that will combine first-class Troon hospitality with world-class golf at Pebble Beach Resorts, including the famed Pebble Beach Golf Links, and the Spyglass Hill and Spanish Bay Golf Courses.

“We are very excited to announce TaylorMade Golf as the title sponsor of the 2026 Troon Invitational at Pebble Beach,” said Ryan Pensy, Vice President of Strategic Partnerships at Troon. “This event offers an exclusive experience far beyond even bucket-list golf, while delivering luxury, competition, and unforgettable moments both on and off the course. TaylorMade is the perfect fit as our title sponsor and their participation will greatly enhance this annual event.”

The six-day, five-night TaylorMade Troon Invitational at Pebble Beach, will feature four rounds of golf (Pebble Beach, Spanish Bay and Spyglass), numerous hospitality and dining events and luxury accommodations at the Inn at Spanish Bay.  The event centers on two formats, including a Pro-Am Division (one PGA Golf Professional and three amateurs per team), and an Am-Am Division (two amateurs per team).  Each division will consist of a 72-hole event contested over four days, with the winning GROSS and NET teams crowned the TaylorMade Troon Invitational at Pebble Beach Champions, and receiving designated prizes and awards valued at over $1,000. In addition, all participants in the four-day event will receiveover $750 worth of premium gifts.

Pensy adds, “With nearly 300 participants, along with dozens of sponsors across multiple product and service categories, this event offers a first-class experience managed by the world’s largest golf and hospitality management company while centered at the heart of the world’s premier golf resort destination. We expect it will be a memorable week for everyone involved.”

For golfer registration information at the 2026 TaylorMade Troon Invitational at Pebble Beach, please visit https://www.troonevents.com/troon/Pebble-2026. For companies interested in sponsorship opportunities, please contact Sabrina Hale at sabrina.hale@troon.com

About Troon

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 940-plus locations in 45-plus states and 40-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, True Club Solutions, RealFood Hospitality, Strategy and Design, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com.

About TaylorMade

Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high-performance golf equipment, golf balls, accessories, footwear and apparel. TaylorMade has a history of innovative industry-leading products such as the groundbreaking Qi35 Drivers, TP5/TP5x Golf Balls and P·Series irons. TaylorMade’s innovations touch all sectors of the golf industry, including customization, personalization and the standalone lifestyle brand “Sun Day Red” in partnership with 15-time major winner, Tiger Woods. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Woods, Rory McIlroy, Scottie Scheffler, Nelly Korda, Brooke Henderson, Collin Morikawa, Tommy Fleetwood, Charley Hull, Maria Fassi and more.

 
Media Contact: 
Rob Myers
Troon
480.477.0506
rmyers@troon.com


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