FRISCO, Texas (July 22, 2025) – The 2025 PGA Buying Summit, the golf industry’s exclusive mid-season business and networking event, returns to PGA Frisco, July 28–30, with a sold-out lineup of 180+ golf and lifestyle brands, influential PGA of America Golf Professionals, and key buyers representing more than $300 million in purchasing power and $525 million in retail sales. Held across the Omni PGA Frisco Resort & Spa and the Home of the PGA of America, this year’s Summit delivers an immersive three-day experience focused on product discovery, professional development, and industry connection.
While the PGA Buying Summit is open exclusively to golf industry professionals, the Summer Jam Golf Festival, supported by MyShop, on the night of July 29 is open to event attendees and free to the public. Learn more about the event and registration at PGABuyingSummit.com.
"The PGA Buying Summit is a perfect opportunity for our PGA of America Golf Professionals and industry executives to take advantage of mid-season buying opportunities, experience valuable education programs and enjoy time together to strengthen and form new relationships," said PGA of America President Don Rea Jr., PGA Master Professional and Owner/Operator of Augusta Ranch Golf Club (Arizona). "We are excited to have PGA Buying Summit attendees return and enjoy the Home of the PGA of America and the Omni PGA Frisco Resort. The PGA Frisco campus provides a perfect location for the industry to gather for business and connection."
“We are excited to return to Frisco with sold-out exhibit ballrooms and brand experiences, best-in-class educational offerings and fun nighttime networking events at this year’s PGA Buying Summit,” said PGA Golf Exhibitions Vice President Marc Simon. “We look forward to welcoming influential golf industry professionals to enjoy programming across the expanse of the PGA Frisco campus while inviting golf enthusiasts and local families to join the fun of the Summer Jam Golf Festival at the PGA District on July 29.”
Education, Buying & Spring 2026 Fashion Preview Begin July 28
The event starts on Monday, July 28, with private ONE2ONE VIP buying appointments and a full slate of golf and retail sales education sessions. Programming includes hands-on coaching workshops, executive leadership insights, and actionable retail strategies across two venues. Registered PGA of America Golf Professionals can earn PDR credits for attending the event and education sessions. Session details and enrollment are available at PGABuyingSummit.com.
That evening, the event’s popular Fashion Show Reception—presented by VYBWEAR and held from 5:30–7:00 p.m. at the scenic Panther Creek Pavilion—will feature 15 emerging and established golf apparel brands showcasing Spring 2026 collections. The runway show, emceed by Bailey Chamblee of NBC Sports/Golf Channel, will take place from 6:00–6:30 p.m. and conclude with the Fashion Show People’s Choice Awards for Favorite Men’s Brand, Favorite Women’s Brand, and Best Dressed.
Exhibits Open July 29–30 Featuring 180+ Brands
The sold-out Exhibit Ballrooms open Tuesday and Wednesday, July 29–30, showcasing a broad range of Spring 2026 golf resort apparel collections and the latest golf innovations. Exhibitors include market leaders, veteran golf companies, and emerging brands breaking into the golf retail space. Key buyers and influential PGA of America Golf Professionals are registered to attend representing hundreds of golf facilities, top resorts, retail chains, and independent shops from across the U.S. and Mexico.
Public Invited to Summer Jam Golf Festival – July 29, 7–10:30 p.m.
The Summer Jam Golf Festival, supported by MyShop, lights up the PGA District once again on Tuesday, July 29, from 7:00–10:30 p.m. Free and open to the public, this high-energy event blends golf, live music, contests, vendors and fun across PGA Frisco’s world-class golf entertainment and retail campus.
Highlights include:
- Live performance by Emerald City Band
- Putting contests on The Dance Floor, a lighted 2-acre putting course, with cash prizes and a hole-in-one challenge worth $2,500
- Putting tips on The Dance Floor with Barstool Golf’s “Beef” (Cody Franke, PGA) and gear giveaways from Barstool Sports
- Summer Shootout at The Swing, a lighted 10-hole short course, for Summit attendees with cash prizes and a hole-in-one challenge worth $5,000
- Festival Village—spanning The Dance Floor Event Lawn, Putting Green, and Promenade by The Swing – with product displays, interactive exhibits and innovative experiences from golf and lifestyle brands.
- PGA District dining and retail shops will be open with extended hours during the Summer Jam.
No registration is required to attend, but local attendees who RSVP online in advance will be entered for a chance to win a complimentary overnight stay with breakfast at the award-winning Omni PGA Frisco Resort & Spa. Drawing and registration details are available here.
Who Can Attend & How to Register
The PGA Buying Summit is industry-only, open to PGA of America Golf Professionals, LPGA Professionals, Associates, PGM Students, and qualified golf industry personnel. Registration, education enrollment, and event hotel information is available at PGABuyingSummit.com
- PGA & LPGA Professionals receive complimentary exhibit and special events access; All-Access Badge (education sessions + all events) is available for $125.
- Industry attendees can register for exhibit access for $95 or upgrade to the All-Access Badge for $150.
Public admission to Summer Jam Golf Festival is free, with optional advance RSVP to enter prize drawing for a chance to win a complimentary overnight stay with breakfast at the Omni PGA Frisco Resort & Spa. Drawing and registration details are available here.
About the PGA Buying Summit
Held annually each summer, the PGA Buying Summit connects PGA Professionals, buyers, and golf brands at the midpoint of the retail calendar, offering early access to the next season’s lines and building momentum for the year ahead. The 2025 event combines education, product sourcing, fashion, and lifestyle experiences across the innovative PGA Frisco campus, home to the PGA of America.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit - Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the midseason PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and Facebook.
About the PGA of AmericaThe PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About Omni PGA Frisco Resort & Spa
Omni PGA Frisco Resort offers a reimagined destination resort experience for the ultimate getaway. With a wide selection of unique experiences and remarkable year-round programming and activities, the resort provides a diverse and fun-filled destination for guests of all ages. The oasis of the 660-acre PGA Frisco campus, this luxury resort will be both one of the world's leading meeting and conference destinations as well as a bucket list leisure destination featuring two championship golf courses at Fields Ranch designed by Gil Hanse and Beau Welling. With comprehensive resort amenities featuring a signature spa, 13 restaurants and bars, and retail shops - there's something designed for all. Featuring subtle nods to Texas culture, each of the resort's 500 guest rooms and suites and 10 exclusive four-bedroom modern-Texas ranch houses, offer sweeping views of lush surrounds. The resort features more than 127,000 sq. ft of indoor and outdoor space for meetings and events, including 2 ballrooms; 19 meeting rooms; 9 outdoor event venues; and Panther Creek Pavilion, the ideal venue for weddings. Visitomnipgafrisco.com or call 469-305-4500 for more information and room reservations. Follow Omni PGA Frisco Resort on Facebook and Instagram.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visitwww.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
Media Contacts:
PGA Show/Media: Sherry Major, sherry.major@rxglobal.com
PGA of America/Media: Jesse Dodson, PGA, jdodson@pgahq.com