SCOTTSDALE, AZ (August 5, 2025) — 8AM Golf, the world’s leading golf-focused holding company, is pleased to announce the launch of their new brand: 8AM Travel.
Unlike average trip planning services, 8AM Travel is designed to create unparalleled golf experiences that bring global destinations to life. 8AM Travel was created to cater to discerning travelers who are seeking more than just destinations. The meticulously crafted itineraries unlock the secrets of each locale, promising unique experiences that are both intimate and grand.
8AM Travel golf experiences are curated by some of the most well-traveled golfers in the world—including the esteemed panel of GOLF.com course raters who each year collaborate on creating the premier ranking of the best golf courses in the world. Whether you’re teeing off at the world’s most prestigious golf destinations, or exploring hidden treasures, 8AM Travel promises a journey as extraordinary as the game itself.
“Global reach, local spirit — that’s our credo,” said Simon Holt, CEO of 8AM Travel. “We pass along our first-hand knowledge and provide both well-known and off-the-beaten-path options for discerning and globally curious clients. We created 8AM Travel to exceed our travelers expectations by delivering authentic moments that craft stories, forge connections, and inspire memories. We want them to consider us their travel partner who ‘gets it’.”
The goal of 8AM Travel is to deliver high-end, culturally immersive journeys with warmth and authenticity. The new service utilizes an expansive worldwide network, yet still maintains the ability to deliver a genuine connection aligned with the unique character of each destination. It is that rare ability to balance scale with intimacy that separates 8AM Travel.
“With the creation of 8AM Travel, we’re providing an opportunity for our clientele to design bespoke travel retreats that not only include exceptional golf experiences, but also entail some extremely rare and unique off-course related experiences,” said Hoyt McGarity, CEO of 8AM Golf. “Thanks in part to our wide-ranging 8AM Golf family—including GOLF Magazine, Nicklaus Companies, Miura Golf, True Spec and other premium brands and partnerships—we can deliver coveted and luxurious experiential options that go well beyond what anyone else in the travel space can offer.”
8AM Travel’s holistic approach opens up a world of possibilities for everyone who takes part in the journeys—including those who are not primarily golfers. Although golf is at the core of the trips they design, 8AM Travel is a full-service luxury logistics company. Whether it’s couples, families, or multi-generational trips, 8AM Travel goes beyond the ordinary, offering something for everyone at each of our global destinations. From luxury shopping, fine dining and world-class entertainment, to arts and culture, to refined relaxation and rejuvenation, your 8AM Travel team has the ability to organize options that are sure to surprise and delight.
For more information and to begin your unforgettable journey, visit 8amtravel.com.
At 8AM Travel, every moment is a masterpiece, every service premium, and every story yours to treasure.
ABOUT 8AM GOLF
8AM Golf was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses—all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM Golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.
Current 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; Nicklaus Companies, the most renowned brand in golf; legendary handmade club maker Miura Golf; True Spec Golf, a brand-agnostic club-fitting company; Club-Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; Bounty Club (in collaboration with Justin Timberlake), an exclusive 18-hole golf course project in Nashville, and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.
CONTACT:
PRCG | Sports
(212) 683-8100
Jim Rocco jrocco@prcg.com
Cris Bruce cbruce@prcg.com