Industry News

Industry Notes: Wednesday, August 6, 2025

LIV Golf confirms 2026 dates; Johnnie-O gets NFL license; PGA Tour 2K25 drops Season 3

LIV Golf: Confirms that LIV Golf Riyadh and LIV Golf Virginia will return to the schedule in 2026. LIV Golf Riyadh will open the 2026 season, Feb. 5-7 at Riyadh Golf Club in Saudi Arabia, while LIV Golf Virginia will be hosted at Trump National Golf Club Washington, D.C., May 8-10.  

Johnnie-O: Becomes an official licensee of the National Football League. The apparel brand will produce a curated collection for all 32 NFL teams. The NFL line will feature 29 different styles, available for both men and women, and debut ahead of the 2025 season. It will be available on Johnnie-o.com, NFL teams shops and online stores, NFLShop.com and other select retailers nationwide.

Sotogrande: Ladies European Tour player Mimi Rhodes will represent the destination as its official touring professional ambassador.  Rhodes will base her ongoing training and preparation at The Alto Club Sotogrande and the new Alto Academy, located at the SO/ Sotogrande Spa & Golf Resort. She will feature The Alto Club branding on her apparel and golf bag throughout the remainder of the season and beyond.   

2K: Season 3 of PGA Tour 2K25 debuts with a focus on the FedEx Cup Playoffs, including the season-ending Tour Championship. PGA Tour 2K25 Deluxe Edition is currently on sale for 33% off on PS5 through Aug. 13 and will be on sale for 33% off on Steam Aug. 21-25, and 40% off on Xbox Series X|S Aug. 19-Sept. 9. PGA Tour 2K25 Standard Edition will be on sale for 33% off on Xbox Series X|S and Steam Aug. 11-25, while PGA Tour 2K25 Legend Edition will be on sale for 33% off on Steam Aug. 11-25.

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