ATLANTA and ST. PETERSBURG, FL [Aug. 27, 2025] – PGA TOUR Superstore, the country's leading destination for golf equipment, apparel and accessories, is plotting a new course along Florida’s Gulf Coast with the lease signing for a new location in St. Petersburg. The store will become a part of the Crosswinds Shopping Center at 2020 66th Street offering a fun, welcoming, hands-on golf atmosphere for all.
"The St. Pete-area is a golfer’s paradise, with dozens of courses and a community that embraces the game year-round,” said Jill Thomas, chief marketing officer, PGA TOUR Superstore. “Growing up near St. Pete, my family and I spent many weekends and vacations here – enjoying the beaches, exploring the city and playing golf in such a beautiful part of the state. It’s exciting to bring PGA TOUR superstore to a region with a deep appreciation for the game.”
Known for their year-round sunshine, waterfront charm, and rich pirate lore, Pinellas and Hillsborough Counties are among the fastest-growing and go-to regions in the state. The area also reflects a strong sports culture and active outdoor lifestyle – alongside a deeply rooted passion for golf and recreation. With more than 40 courses across communities, it’s a fitting destination for PGA TOUR Superstore’s friendly, expert-driven approach to golf and its lifestyle.
The golf retailer will offer an extensive selection of apparel, equipment and accessories that reflect both golf performance and resort-style living. From trusted golf brands to new modern classics, the store will feature styles that move easily from the fairways to Downtown.
The 29,600 square foot facility will offer lessons from certified teaching professionals, club fitting and repairs and interactive simulators for practice and play.
“We’re excited to have PGA Store Superstore join the Crosswinds Shopping Center. This is a newly acquired project for us, and PGA TOUR Superstore’s addition marks the first of many exciting changes, including a planned façade renovation to the small shop space,” said Clay Crim, president, Crim and Associates. “We’re grateful for the efforts of Northbridge Commercial Real Estate, who represented the landlord in the transaction, and CBRE, who represented PGA TOUR Superstore as the tenant.”
PGA TOUR Superstore will occupy the former Bealls space at Crosswinds Shopping Center. An opening date has not been set.
About PGA TOUR Superstore
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop Inc., a subsidiary of AMB Sports + Entertainment and is headquartered in metro-Atlanta. As the PGA TOUR's exclusive off-course/off-airport retail partner in North America, PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men's, women's and juniors' apparel and footwear for golf and tennis. For more information, visit www.pgatoursuperstore.com.