DENMARK, 4 SEPTEMBER 2025 – Danish footwear and leather goods brand ECCO presents its Autumn/Winter 2025 collection. For the accompanying campaign, ECCO announces record-breaking golfer Lydia Ko as the face, a meaningful evolution of her pre-existing role as an ECCO Golf ambassador.
Walking is at the heart of what ECCO does, with the brand on a mission to show that the simple act of a stroll with friends or a solo hike is about more than keeping fit – it’s about connection. Chiming with the ECCO’s ‘Made for Every Step’ mantra, Lydia is renowned for the poise she possesses both on and off the course. The embodiment of confidence, grace and quiet power, she has assuredly built up an impressive career and reputation by bringing resilience, focus and courage to every step of her journey. For Lydia, it’s not just about winning – it’s about moving forward.
Epitomising the versatility and authenticity at the core of ECCO, Lydia shows how the collection’s hero styles – like the sturdy but sleek ECCO METROPOLE OSLO loafer – can shift from on course to off. It’s an adaptability that resonates way beyond golfing. As Lydia proves, when you put comfort first, every step of the journey becomes a little easier.
"When I first tried ECCO, they were definitely the most comfortable golf shoes I’ve ever worn – which really matters when you’re on your feet all day. And now it’s really cool to see ECCO trying out new colours and styles. More and more I see people casually wearing ECCO, to the office, dinner, wherever. It’s really exciting to see the brand evolve while staying true to its traditional aspects.” – Lydia Ko.
Born in Seoul and raised in New Zealand, Lydia reached No. 1 in the world rankings at just 17, the youngest player ever to do so. No stranger to accolades, she is a multiple Olympic medallist (including Gold at the 2024 Games), a regular contender on the LPGA Tour, with over 20 professional wins – including multiple major championships – under her belt. A trailblazer for young women in sport, Lydia’s determination, strength and purpose are just as important as the trophies and medals.
The ECCO METROPOLE OSLO loafer is available from 4 September at select stores and ecco.com.
SOCIAL MEDIA
#ECCO @ecco @lydsko
CAMPAIGN CREDITS
Film Photographer: Chris Black
Digital Photographer / Cinematographer: Chanel Moye
PRESS CONTACT
Lucia Seprino
Buffalo Groupe
248.229.8802
lseprino@buffalogroupe.com
About ECCO
At ECCO, we've kept people walking since 1963. ECCO is an iconic brand based on Danish design, quality, and innovative technologies. We create shoes with unique comfort for families around the world. ECCO makes shoes to last. We are a responsible company and manage every aspect of the value chain from leather and shoe production to retail. ECCO is family-owned and employs more than 20,000 people worldwide. ECCO’s products are sold in 98 countries.
group.ecco.com
About Lydia Ko
Lydia Ko is a record-breaking New Zealand professional golfer. Born in Seoul in 1997 and raised in Auckland, she is one of the most decorated athletes in the sport's history. The youngest ever winner of an LPGA event at 15, she reached the world No. 1 ranking at just 17. A three-time major champion and Olympic Gold (Paris 2024), Silver (Rio 2016), and Bronze (Tokyo 2020) medallist, Ko has over 23 LPGA Tour victories. In 2024 she became the youngest inductee to the LPGA Hall of Fame. Named a Dame Companion of the New Zealand Order of Merit, Ko is celebrated for her talent, humility, and global impact on women’s golf. Lydia has been part of the ECCO family as an ambassador since 2017.