Charleston, S.C. (September 9, 2025) - Golf Business TechCon 2025, hosted by the National Golf Course Owners Association (NGCOA) October 14-15 at the Westin Dallas Stonebriar Golf Resort & Spa in Frisco, TX, is the golf industry’s only conference specifically designed for golf course owners, operators, and their staff to learn about current and emerging technology. Attendees will learn about emerging on-course, off-course, clubhouse and back office technologies that will help increase revenue, improve efficiency, modernize operations, and make the golf experience more rewarding and enjoyable for customers.
Golf Business LIVE On-Location! with Special Guest Bob Parsons
- Bob Parsons, Founder and CEO of PXG, and Founder of GoDaddy, will be interviewed by Golf Business LIVE hosts Jay Karen, NGCOA CEO and Don Rea, PGA, President of the PGA of America and Owner of Augusta Ranch Golf Club
- Attendees will receive Bob’s new book, a New York Times Bestseller, FIRE IN THE HOLE!
Golf Business TechCon Boot Up — The New Era of Turf Technology
- An indoor/outdooor hands-on session led by Mark LeBlanc, Senior Engineer and Product Manager at FireFly Automatix, Frederic Paczkowski, General Manager at SkimTurf Management, and moderated by Michael Williams, Executive Director, Cyrano Communications and Contributor, Golf Business.
Golf Management System Experts Dive into Revenue:
- The Hidden Revenue in Your GMS: How to Add Six Figures to Your Bottomline with Tools Already at Your Fingertips
All Corners of AI
- A panel of golf tech experts take a deep dive into the areas where your customers are currently, and will soon be, experiencing AI in their golf journey, along with best practices for using artificial intelligence for back office operations and much more!
From Insight to Action: Empowering Teams to Embrace Tech
- Building a tech-forward workforce that’s ready to implement tools and strategies to transform your team into drivers of innovation and growth. Led by James Cronk, TechCon25 Emcee, CEO & Co-Founder, Golf Industry Guru
Education Breakout Session Highlights:
- Data and Trends
- Pricing and Back Office Strategy
- On-Course Technology
- Modern Golf Technology Experiences
- Investing in Innovation from Kris Hart, PGA, Senior Director, Growth and Ventures, PGA of America and Don Rea, PGA, President, PGA of America and Owner, Augusta Ranch Golf Club
- Data-Driven Insights from Both Sides of the Game from Jon Last, President, Sports and Leisure Research Group
- More Profit, Less Effort: Future State of Course Revenue Technology from Jake Gordon, Co-Founder and CEO, Noteefy and Erica Espe, VP of Marketing, KemperSports
- Driving Traffic: Google, AI & the New Rules of Golf Course Marketing from Jonathan Wride, CEO, TenFore Golf and Mike Hendrix, Host, The Tech Caddie Podcast
- Tee Sheet and Pricing Strategies from Chris May, Senior Vice President, Supreme Golf Solutions and Bruce Gerlander, General Manager, Walt Disney World Golf
- Golf Business Safety and Compliance Tech from Gareth Macklin, Founder & CEO, Obbi Golf
- Advancements in On-Course Optimization Tech from Bodo Sieber, CEO, Tagmarshal
- Golf Car Tech and the Future of On-Course Hospitality from A.J. McGahee, East Coast Regional Manager, Direct Sales, Yamaha Golf Car
- Irrigation Innovation from Chad Davis, National Accounts Manager and Matt Miller, Golf Corporate Accounts Manager, Rain Bird
- Smart Range Technology Strategies for Growth from Jill Walsh, Head of Strategic Partnerships, Renewals, and Sales North, Toptracer, and John Harrington, Green Harbor Golf Club (MA)
- Revenue-Generation with Simulators and Screens with TJ Schier, Founder & CEO, SmashSwing Immersive
The event will also include an optional round of golf on Tuesday morning, and an evening of fun, food and networking at the TechCon25 Closing Reception at the Home of the PGA of America on Wednesday evening.
TechCon25 education sessions are eligible for continuing education units for PGA of America, LPGA, CMAA and GCSAA. Golf course professionals can learn more and register at GolfBusinessTechCon.com.
ABOUT THE NATIONAL GOLF COURSE OWNERS ASSOCIATION
The NGCOA is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information or to join, visit ngcoa.org or call 800-933-4262.
Media Contact: Renée Flowers, Senior Director of Marketing and Communications, NGCOA, rflowers@ngcoa.org