Atlanta, GA (Sept. 15, 2025) – Tagmarshal is proud to announce that Patrick (Pat) Parenti has been promoted to Director of Sales, US. Since joining Tagmarshal 18 months ago as a Business Development Executive, Parenti has closed an impressive amount of new business, including a pivotal partnership with PGA West, a Top 100 facility in California, and one of Century Golf Partners' flagship operations.
Parenti brings a wealth of experience to his new role, having held key leadership positions within the golf industry for the past 25 years. With a proven track record throughout his tenure, his strategic and leadership abilities are second to none, making him well-positioned to lead the US Sales team, working alongside David Hamilton, Vice President of New Business Development.
“Parenti is an integral part of Tagmarshal’s continual growth trajectory, and we’re thrilled to recognize his contributions and promotion to Director of Sales, where he will be leading the charge and working closely with the Sales Executives and Distribution Channel Partners responsible for GPS optimization sales in the US,” said Hamilton.
“As a former PGA operator, I feel Tagmarshal offers the most robust and reliable systems within the industry. Adding in the ability to custom-fit to course needs and budget is an industry differentiator,” said Parenti.
Parenti is a familiar face to many in the golf industry, with a strong network of relationships across the US, from his home in Arizona, and throughout the US client base. As a Class-A accredited PGA professional since 1996, he enjoys the game as much as the industry and has firsthand experience of the current challenges faced by operators.
His promotion is well-timed as Tagmarshal, the market leader in on-course optimization and pace management technology, continues to expand. As an innovator in golf technology, Tagmarshal draws on the full power of AI and machine learning, based on data from more than 75 million tracked golf rounds, to provide courses with real-time operational oversight and reporting.
The industry-leading optimization technology gives golf operators the tools to enhance the player experience with proactive pace of play management, improve efficiency through automation, and generate material revenue.
This year, Tagmarshal launched WindTag, an industry-first innovation that provides hyperlocal wind speed, direction, and shot recommendations to players, allowing golfers to effectively ‘map the invisible hazard.’
Tagmarshal partners with over 40 of the Top 100 courses, including Bandon Dunes, Baltusrol, Erin Hills, Streamsong, Kiawah, St Andrews Old Course, Pinehurst, and 700+ other partners, including many $40 - $60 courses.
To contact Patrick Parenti, please email patrick.parenti@tagmarshal.com, or call 602-524-6376.
Visit tagmarshal.com/demo to learn more.
About Tagmarshal
Tagmarshal is the market leader in on-course optimization technology, providing courses with full, real-time operational oversight and reporting. The software and resulting data, gathered using golf cart GPS tracking, give golf operators the tools to manage operations effectively, resulting in enhanced player experiences, increased efficiency, cost savings, and additional revenue.
Tagmarshal’s technology has collected over 10 billion data points from over 75 million tracked rounds of golf and has relationships with more than 700 partners. Tagmarshal partners with several golf management groups, private, daily fee, public, and resort courses, including 40 of the Top 100 U.S. courses.
Media Contact:
Natalie Davidsson
VP of Marketing | Tagmarshal
p: +27(0)84 717 5735
e: natalie.davidsson@tagmarshal.com