Industry News

Industry Notes: Wednesday, September 17, 2025

Titleist, Pinehurst Resort & Country Club open the Titleist Shop; Farm Neck GC reopens; LIV Golf inks first title sponsor

Farm Neck Golf Club: Reopens the Oak Bluffs, Massachusetts, course after an extensive renovation from architect Mark Mungeam. The course architect has been consulting to Farm Neck, a semi-private club that opened in 1976, for more than 20 years and refashioned all 18 greens in 2012-13.

Titleist | Pinehurst Resort & Country Club: Open the Titleist Shop at Pinehurst, an immersive fitting and retail experience located near Pinehurst No. 2’s 18th green. Titleist’s first U.S. retail destination offers extensive golf ball and clubfitting capabilities along with a wide range of Titleist products and shop-exclusive offerings.

LIV Golf: Announces HSBC as the title sponsor for LIV Golf Hong Kong, which will return to Hong Kong Golf Club, March 6-8, 2026. This agreement makes HSBC LIV Golf Hong Kong the first title-sponsored tournament in league history, marking a significant milestone since LIV Golf launched as the Invitational Series in 2022 and transitioned to a full-season League in 2023.

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