Windham, NH – SQAIRZ, the performance footwear company redefining how athletes connect with the ground, has been named the Preferred Footwear Partner of USA Prime New England, one of the region’s premier baseball and softball development programs. The partnership marks another milestone in SQAIRZ’s rapid rise in the sport, connecting its science-driven GFP™ cleats with an organization known for producing elite youth talent and advancing players to the collegiate and professional levels.
SQAIRZ entered baseball and softball less than a year ago with a mission to challenge legacy brands through measurable performance gains. The foundation of the SQAIRZ GFP™ success lies in its patented roomier toe box, a design that promotes proper toe splay, stronger ground connection, and more efficient energy transfer. That single structural difference is critical to elevating athletic performance. Within months of launch, SQAIRZ secured partnerships with MLB Players, Inc., Minor League Baseball Players, Perfect Game, and Diamond Allegiance, while earning clinical validation from the American College of Foot and Ankle Surgeons (ACFAS).
USA Prime New England fields teams across the full youth spectrum—from 10U through 17/18U in baseball and 10U through 16U in softball—encompassing tiers such as Premier, Elite, Scout, Prospect, and Showcase. By offering structured development at every key stage, the organization equips its athletes with year-round training, exposure to high-level competition, and next-level recruitment opportunities—and now aligning them with performance-driven gear like SQAIRZ’s GFP™ cleats.
“Partnering with USA Prime New England gives us the opportunity to impact athlete performance at a foundational stage,” said Bob Winskowicz, Founder and CEO of SQAIRZ. “Their reputation for elite player development, combined with our data-proven technology, will help young athletes play with more stability, more power, and more confidence—while protecting their long-term health.”
Studies conducted on SQAIRZ cleats were recommended for manuscript publication by ACFAS, making SQAIRZ the first baseball footwear company to achieve this level of clinical validation. When tested against top legacy brands, the results were clear:
● Players gained over 2 MPH in exit velocity
● Pitchers gained over 2 MPH in pitching velocity
The only change in testing conditions was the footwear. All performance improvements were attributed directly to SQAIRZ’s patented technology.
“USA Prime New England is committed to providing our athletes with the very best tools to succeed,” said Marc Deschenes, Founder of USA Prime New England. “SQAIRZ’s GFP™ cleats give our players a proven performance edge—helping them train smarter, compete harder, and reduce the risk of injury.”
With this partnership, USA Prime New England athletes will join thousands of elite youth and high school players already competing in SQAIRZ GFP™ cleats, including those in Perfect Game and Diamond Allegiance programs, and a growing roster of MLB professionals.
SQAIRZ GFP™ baseball & softball cleats are available now in molded, metal, and turf, and come in sizes for men, women, and youth athletes. The lineup features a range of bold colorways—including the brand new Carolina Blue. Players, parents, and coaches can shop the full collection at sqairz.com and online at Dick’s Sporting Goods.
About SQAIRZ
SQAIRZ is a performance-driven athletic footwear company dedicated to redefining footwear innovation through biomechanics, research, and athlete insights. From award-winning golf shoes to revolutionary baseball and softball footwear, SQAIRZ empowers athletes to achieve peak performance across all levels of play.
About USA Prime New England
USA Prime New England (formerly The Spinners Baseball Club) is an elite baseball and softball organization based in Tewksbury, MA, serving players from 10U to 18U. With year-round skill training, competitive travel teams, showcase opportunities, and college recruiting support, the program is dedicated to advancing athletes on and off the field. Led by former professional players and experienced college coaches, USA Prime New England emphasizes fundamentals, leadership, and performance at every stage of development.
Media Contact: Savannah Smith | SQAIRZ savannah@sqairz.com