PEBBLE BEACH, Calif. (Sept. 23, 2025) – Youth development organization First Tee today announced Pebble Beach Company as the recipient of its Lifetime Achievement Award. This prestigious honor recognizes the company’s unwavering commitment to supporting First Tee’s mission of building future leaders through golf.
“On behalf of Pebble Beach Company, we are honored to receive First Tee’s Lifetime Achievement Award,” said Heidi Ueberroth, Co-Chair of Pebble Beach Company. “We have witnessed firsthand how First Tee transforms participants into confident leaders, and we are proud to play a role, including serving as the backdrop for these life-changing moments. This partnership embodies our dedication to youth development and demonstrates how the game of golf can open doors and create opportunities for the next generation.”
Pebble Beach Company has demonstrated dedication to youth development by consistently offering its exceptional venues to First Tee initiatives. More than a thousand First Tee participants have competed in the PURE Insurance Championship, a unique PGA TOUR Champions event hosted at Pebble Beach Golf Links since 2004 with Spyglass Hill Golf Course joining as co-host in 2021. Pebble Beach Company has also played a pivotal role in advancing First Tee’s mission by providing access to its incredible courses, venues and views in support of First Tee events over the years.
“Beyond its status as a world-class golf destination, Pebble Beach Company has consistently demonstrated a deep commitment to philanthropy and community support, understanding that true greatness extends far beyond the boundaries of even the most famous golf course,” said Greg McLaughlin, CEO of First Tee. “For more than 20 years, First Tee has been a beneficiary of that commitment.”
Pebble Beach Company’s support of the PURE Insurance Championship has provided invaluable experiences for First Tee participants and alumni, giving them a once-in-a-lifetime opportunity at an impressionable age to forge mentorships and build confidence.
The Lifetime Achievement Award honors Pebble Beach Company’s sustained commitment to helping First Tee grow and succeed over more than two decades.
About PGA TOUR First Tee Foundation (“First Tee”)
The mission of First Tee is to impact the lives of young people by providing educational programs that build character and instill life-enhancing values through the game of golf. First Tee is a 501(c)(3) nonprofit youth development organization that is supported by the PGA TOUR and many other organizations, foundations, companies and individuals. Over more than 27 years, First Tee has reached millions of young people through its network of 150 Chapters, 12,000 schools and 2,000 youth centers. Headquartered in Ponte Vedra Beach, Florida, USA, programs are delivered in all 50 United States and select international locations. The First Tee’s Honorary Chair is legendary CBS Sports commentator, Jim Nantz.
About Pebble Beach Company
Pebble Beach Company, headquartered in Pebble Beach, Calif., owns and operates the world-famous Pebble Beach Resorts®, including The Lodge at Pebble Beach™, The Inn at Spanish Bay™, and Casa Palmero®. The company also operates five renowned golf courses: Pebble Beach Golf Links®, Spyglass Hill® Golf Course, The Links at Spanish Bay™, Del Monte™ Golf Course, and The Hay. Its other famed properties include scenic 17-Mile Drive®, The Spa at Pebble Beach™ and Pebble Beach Golf Academy™. It annually hosts premier events such as the AT&T Pebble Beach Pro-Am, Pebble Beach Concours d’Elegance®, Pebble Beach Food & Wine, TaylorMade Pebble Beach Invitational, and the PURE Insurance Championship Impacting The First Tee. Future site of the 2027, 2032, 2037, and 2044 U.S. Open Championships and the 2035, 2040 and 2048 U.S. Women’s Opens, Pebble Beach Golf Links® has hosted six U.S. Opens, five U.S. Amateurs, one PGA Championship, one U.S. Women’s Open and numerous other tournaments. For reservations or more information, please call 800-654-9300 or visit pebblebeach.com.
MEDIA CONTACT:
Megan Hart, First Tee
MeganHart@firsttee.org
941-400-8793