Mill Valley, CA - October 7, 2025 — Whoosh, Inc., a leading provider of modern operations software for golf, racquet and hospitality facilities, today announces a strategic integration with Priswing, an AI-powered dynamic pricing engine built for the golf industry. The integration allows public courses to automate pricing based on real-time demand, booking patterns, and lead time, helping maximize tee sheet revenue and eliminate manual rate adjustments.
By enabling the integration, operators can choose which rates they’d like to make dynamic directly within the Whoosh platform. Priswing then uses booking data to automatically push price updates—either in autopilot mode or via manual controls—matching selected rates in real time. This allows facilities to charge more when demand is high, offer discounts during slower times, and ultimately increase utilization while saving time and allowing operators to stay focused on delivering great guest experiences.
“Operators leave money on the table every day, and this integration helps to change that,” said Colin Read, Whoosh CEO and Co-Founder. “While dynamic pricing isn’t new, it’s rarely this accessible or this easy to manage. By bringing it directly into the Whoosh tee sheet, we’re giving public courses a powerful, automated way to boost revenue, without adding complexity.”
Priswing leverages machine learning to respond to real-time changes in market behavior by applying key historic data factors, enabling golf course operators to better align their pricing with demand. This technology provides actionable flexibility and pricing intelligence previously reserved for larger-scale resort operations, now easily accessible to public courses of all sizes.
“With Priswing, public facilities can now access intelligent pricing strategies that were once only available to large-scale resorts,” said Damien Lemarie, Co-Founder of Priswing. “The integration with Whoosh makes it simple to activate dynamic pricing, without changing how your staff works or how guests book.”
Staff can easily see both the dynamic price and the booked rate for any tee time, giving them control while reducing operational lift. Early beta testers are already seeing improvements in utilization and topline revenue.
“Within the first few weeks, we saw a noticeable increase in revenue during high-demand hours, and more activity in our slower periods thanks to strategic discounts,” said Mike Longyear, General Manager of PohlCat. “Priswing’s AI handles the rate adjustments automatically, and the fact that it’s all built into the Whoosh tee sheet makes it seamless for our staff.”
The Whoosh–Priswing integration offers public golf courses a timely solution for today’s revenue challenges:
- Maximize revenue by dynamically increasing rates when demand surges.
- Fill open slots and increase utilization with AI-driven discounts during low-demand periods.
- Unify booking and pricing in a single, intuitive tee sheet interface.
- Streamline operations with automated pricing updates, no manual workflows required.
To learn more about the Priswing integration or express interest in a demo, clubs are encouraged to contact their Whoosh representative or visit www.whoosh.io/contact.
ABOUT WHOOSH
Whoosh is a leading hospitality technology company specializing in modern software that streamlines operations and enhances the guest experience. Our cloud-based, tablet-centric solution empowers public and private facilities with easy-to-use booking and operations tools, covering a wide range of activities such as golf, racquets, simulators, lessons, fitness, and more. Whether you're managing a single location or multiple facilities, Whoosh saves 20+ hours a week in staff time to help run a more efficient, guest-focused operation. For more information, visit whoosh.io.
CONTACT
Jenn Burgess
Whoosh, Director of Marketing
jenn@whoosh.io
Jim Rocco
PRCG | Sports
jrocco@prcg.com
ABOUT PRISWING
Priswing is a data-driven dynamic pricing and business intelligence platform built exclusively for the golf industry. By analyzing course performance, player demand, and market trends, Priswing empowers operators to optimize pricing, maximize occupancy, and grow bottom-line revenue. With tools ranging from automated dynamic pricing to powerful reporting dashboards, golf courses can make smarter decisions, save time, and eliminate guesswork. Backed by advanced machine learning and designed with golf operators in mind, Priswing makes it easier than ever to plan seasons, set rates, and unlock sustainable growth.
CONTACT
Jacob Hite
Priswing, Director of Marketing
jacob.hite@priswing.com