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Online bookings growth, innovative tech and services puts GolfNow on pace for a record 2025

ORLANDO, Fla. (Oct. 14, 2025) – 2025 is pacing to be a historic year for GolfNow.  No fewer than 55 all-time records have been broken through the first nine months of the year, as well as unprecedented adoption of GolfNow technology by golf courses around the world.

Creating exposure and accessibility to make it easier to play and help grow the game while boosting revenue for its partner golf courses has been a critical part of GolfNow’s mission since its 2008 launch. From Jan. 1 through Sept. 30, 2025, the GolfNow tee-time reservations platform has celebrated seven of the top 10 booking days in company history and broken all-time monthly records for total rounds booked five times. New highs also were hit on key calendar dates, proving that golf remains one of the most popular leisure activities during the holidays.

  • June 15, 2025, became the top booking day in GolfNow history.
  • To date, five months in 2025 have set all-time records for rounds facilitated by GolfNow technology.
  • Holiday records for rounds booked:

    • New Year’s Day – Delivered the strongest New Year’s Day in company history, surpassing the 2023 benchmark by 26%.
    • Easter – Achieved the highest Easter weekend (4/18-4/19) performance ever, exceeding the 2021 record by 32%.
    • Mother’s Day – Set all-time highs for both Mother’s Day (5/11) and the surrounding weekend (5/9-5/10), outpacing the 2024 marks by 23% and 12%, respectively.
    • Memorial Day – Posted record-breaking results for both Memorial Day (5/26) and Memorial Day weekend (5/23-5/25), topping the 2021 and 2023 records by 9% and 3%, respectively.
    • Father’s Day – Reached the best Father’s Day (6/15) on record, improving on 2024 by 6%.
    • Juneteenth – Logged the strongest Juneteenth performance to date, surpassing 2024 by 8%.
    • Independence Day – Delivered record highs for both the holiday (7/4) and surrounding weekend (7/3-7/6, excluding 7/4), eclipsing the 2023 Independence Day record by 11% and the 2024 weekend record by 1%.
    • Labor Day – best Labor Day weekend (8/28-9/1) in company history; best Labor Day Monday (9/1) in company history and third all time for total rounds sold on a single day in company history.

As golf course operations continue to adopt technology to both increase efficiency and enhance the golfing experience for customers, GolfNow has continued to expand its network of golf course partners, increasing its footprint by 8% in the first nine months of the year and achieving a 9%, year-over-year growth overall. Currently partnering with thousands of golf courses worldwide, some of the courses choosing GolfNow for the first time or returning to the platform this year include:

Golf courses joining the GolfNow platform:

  • Tilden Park Golf Course – Located above the UC-Berkeley campus, this championship course provides stunning views of San Francisco Bay and skyline.
  • World Golf Village – A well-known stay-and-play destination located near St. Augustine, Fla., featuring the King & Bear – the only course co-designed by Arnold Palmer and Jack Nicklaus – and the Slammer & Squire, a layout inspired by the vision of Sam Snead and Gene Sarazen.
  • Pittsburgh National Golf Club – Regarded as one of the best course layouts in Western Pennsylvania, featuring 189 acres of rolling and wooded terrain.
  • Tampa Bay Golf and Country Club – Featuring the best of Florida golf, offering an 18-hole championship layout, as well as a nine-hole executive course,

Returning partners to the GolfNow platform:

  • Cancun Country Club – Formerly known as TPC Cancun, this environmentally friendly, Nick Price design is a popular destination for the PGA TOUR.
  • The King and Prince Golf Resort – Located on St. Simons Island, and nestled among ancient forests, salt marshes and lakeside knolls, this course offers one of the most unique and engaging golf resorts in all of Georgia.
  • Willow Creek Golf & Country Club – offering a championship golf experience in the heart of Long Island, N.Y.
  • Eagle Ridge Resort – Four, award-winning golf courses set in the rolling hills of the scenic Galena Territory of Illinois.
  • Gleannoch Golf Club – Located in Spring, Texas – just a short drive from Houston – awaits 27 holes among natural landscape reminiscent of famed courses in Scotland and Ireland.

In addition to record distribution, GolfNow has introduced several innovative services in 2025, such as tee-time alerts and the ability to pre-order pro-shop merchandise prior to arriving at the golf course, helping its partner golf courses boost revenue while enhancing the experience for their customers. The company also announced pivotal new collaborations with Trackman, Back Nine, and USchedule, which have expanded its world’s largest online tee-time marketplace to also offer indoor golf simulation experiences for training and entertainment. 

GolfNow also gave back to the community, continuing its tradition of supporting various charitable missions through its “Round-Up” initiative. These campaigns in 2025 so far have benefited charitable organizations, including Youth on Course; The First Tee of Central Florida; Special Olympics; Folds of Honor; and Orlando Health Arnold Palmer Hospital for Children. Since 2021, GolfNow and its bookers have helped raise a combined total of more than $5.4 million.

About GolfNow 
GolfNow is an innovative technology company that is creating better ways for golfers and golf courses to connect. GolfNow operates the world’s largest online tee-time marketplace, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices 24/7. GolfNow also is the industry’s largest provider of golf course management technology and marketing services, partnering with thousands of golf courses worldwide. GolfNow golfers gain added benefits with GolfPass, a connected rewards program and paid membership. GolfPass members receive monthly tee time credits, waived booking fees, streaming video lessons, and other special playing perks. GolfNow operates offices in Orlando, Fla., and Belfast, Northern Ireland.  


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