FRISCO, Texas (October 14, 2025) – The PGA Show — the world’s largest and longest running global golf business gathering — will return to the Orange County Convention Center (OCCC) in Orlando, Florida, January 20–23, 2026, with an exciting new addition: Racquet Sports at the PGA Show, a brand-new “show within a show” that integrates the fast-growing racquet sports category into the industry’s flagship event. Building on the momentum of the record-setting 2025 PGA Show, the 2026 edition will introduce multiple new offerings designed to broaden the event’s reach and industry impact.
The expansion of Racquet Sports at the PGA Show marks a significant milestone in the evolution of the Show experience. Racquet sports participation continues to surge — with tennis up 33 percent since 2020, pickleball growing 59 percent since 2022 to 8.9 million players, and padel emerging as the world’s fastest-growing sport with over 25 million players* — and has become a natural complement to golf, creating vibrant, multi-sport environments that drive member engagement and unlock new revenue opportunities.
Racquet Sports at the PGA Show will feature a dedicated Show Floor area for pickleball, tennis, padel, squash and other racquet sports product displays, and offer educational programming, live demonstrations and fun peer-to-peer special events. Event registration is open for qualified industry professionals at PGAShow.com.
“The introduction of Racquet Sports at the PGA Show is a natural and exciting next step in the evolution of the event, reflecting the growing crossover of racquet sports and golf,” said PGA Golf Exhibitions Vice President Marc Simon. “We’re building a dynamic platform where innovation, connection and opportunity come together, offering brands and professionals across both industries valuable advantages to grow their businesses, build new relationships and shape the future of the multi-sport club experience.”
50+ Brands, New Industry Partners and Sponsors Join the Movement
More than 50 top racquet sports brands will showcase their newest products, equipment, apparel and technology including market leaders such as Adidas Racquet Sports, Centerline Athletics, Gamma Sports, GEAR BOX, JOOLA Pickleball, Paddletek, Selkirk, Mizuno, Vulcan Sporting Goods and many more.
The 2026 event also will welcome several influential racquet industry partners, including the Racquet Sports Professionals Association (RSPA), Director’s Club of America, USTA, Professional Tennis Registry (PTR) and the RADL Wire.
Key sponsors powering the new Racquet Sports experience include:
● Adidas Racquet Sports – Official Padel Court Sponsor
● JOOLA Pickleball – Official Pickleball Court Sponsor
● SELKIRK – Racquet Sports Presenting Sponsor
● AMET International – Racquet Product Zone Sponsor
Racquet Sports Activations at the PGA Show
The 2026 Racquet Sports at the PGA Show will introduce a slate of interactive experiences and educational opportunities designed specifically for racquet sports professionals, facility operators and retailers. Attendees can learn key sport insights and enjoy racquet sports experiences at multiple activations including:
● Pickleball Courts
● Padel Court
● Celebrity Pickleball Pro-Am with host Matt “Pickleball McNasty” Manasse
● Racquet Education Stage
● Emerging Brands Pavilion
● Racquet Product Zone & Café
About the 2026 PGA Show
The PGA Show, organized in partnership by PGA Golf Exhibitions (part of RX) and the PGA of America, is the premiere destination for the business of the sport, a $102 billion industry in the United States. Held annually in Orlando, the PGA Show attracts some 30,000 industry professionals from around the world and features the latest innovations in golf equipment, apparel and technology from more than 1,000 of the game’s most recognizable brands, veteran manufacturers and emerging small businesses. Additional expert-led educational sessions, collaborative golf industry programming and many peer-to-peer special events create an unmatched industry gathering that drives the global golf industry forward.
The announcement of Racquet Sports at the PGA Show complements recent partnership announcements in the Golf Travel Pavilion with IGTM, the leading global gathering for golf travel professionals; in the Fitness, Health and Wellness area with FIBO, the world’s leading platform for health, fitness and wellness; and the co-location of a new winter edition of Functional Fabric Fair powered by PERFORMANCE DAYS® – the premier North American sourcing event for high-performance textiles. The NGCOA Golf Business Conference, Jan. 19-21, and the AGM Retail Conference, Jan. 21, also return to the PGA Show Week schedule, co-located at the OCCC.
Registration Information
The PGA Show and Racquet Sports at the PGA Show are open exclusively to industry professionals. Registration is available at PGAShow.com. There is no event registration fee for qualified professionals through Oct. 21, 2025. PGA of America Golf Professionals, LPGA Professionals and International PGA Members register at no charge throughout the registration schedule. Other industry personnel will incur a $49 early bird event registration processing fee Oct. 22 - Nov. 11; a $99 advance fee Nov. 12 - Jan. 8, 2026; and a $199 standard fee Jan. 9 - Jan. 23, 2026.
*based on data compiled by the U.S. Tennis Association and Tennis Industry Association.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit - Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the midseason PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on X, Instagram and Facebook.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalization can be found at http://www.relx.com/investors.
Media Contacts:
PGA Show/Media: Sherry Major, sherry.major@rxglobal.com
PGA of America/Media: Jesse Dodson, PGA, jdodson@pgahq.com