(The Grove, UK - October 16, 2025) – TaylorMade Golf Company, an industry leader in technology and innovation, in partnership with The Grove, one of the most premium luxury resorts in Europe, are excited to announce a world-class testing and fitting facility, The Kingdom at The Grove.
The Kingdom, which is located at TaylorMade’s global headquarters in Carlsbad, California, has achieved almost cult-like status by offering the most comprehensive fitting experience in golf. From Scottie Scheffler to Rory McIlroy, Charley Hull and Tommy Fleetwood, The Kingdom provides the framework for fitting the world's most iconic athletes, and golfers of all abilities are invited to have the same experience that unites the art and science of golf. At The Kingdom, every shot is hit with a purpose, every result measured, and every piece of data analysed: it is a truly unrivalled golf experience.
Scheduled to open in the Spring of 2026, The Kingdom at The Grove will establish a leading destination for Tour players, future stars, elite amateurs, and avid golfers to immerse themselves in the TaylorMade brand, products and people. Specifically, The Kingdom at The Grove will feature highly experienced and skilled fitters utilising Trackman, Foresight, GEARS, and Quintic alongside the entire range of TaylorMade products for players to test, replicating many of the supreme offerings at TaylorMade’s US headquarters.
“We’re delighted to unveil our first The Kingdom location outside of the United States at The Grove, near London. The Kingdom has been an iconic part of the TaylorMade brand for many years, and we’re thrilled to bring it to a new market enabling more golfers to experience what we do best. Since the beginning, we’ve been on a journey to become the market leader in customisation and personalisation. This new facility is a tangible sign that our strategy is thriving and will help strengthen the global position of our brand.”
— David Abeles, President & CEO, TaylorMade Golf
Benefiting from a visually striking, sustainable building, the facility will include three state-of-the-art fitting bays, a putting studio, a custom workshop, a lounge and a locker room. The building is made from a timber structure with hidden solar panels on the roof helping to reduce its carbon footprint.
“The Grove was a natural fit with its five-star luxury resort aligning perfectly with the premium nature of the TaylorMade brand. Not only is it in a perfect location, just outside the biggest city in our biggest European market, but it boasts exceptional facilities alongside a top-class golf course with Tour heritage. Tiger Woods won a World Golf Championship here and more recently they have hosted the British Masters. We couldn't be more thrilled to partner with The Grove and bring the ultimate TaylorMade fitting experience to all golfers.”
— David Silvers, Vice President & Managing Director EMEAP, TaylorMade Golf
In addition to the new state-of-the-art building, the entire driving range at The Grove is being reconstructed by Kyle Phillips Golf Course Design. The new grass driving range at The Kingdom will be around 7.4 acres and 320 yards (293 metres) long, with a 600 sq metre teeing area in front of the building. Kyle Phillips’s expertise will blend the inspiration of The Kingdom in Carlsbad with the overall design of The Grove to create strategic shaping and placement of the target greens. The Kingdom at The Grove will also benefit from a redesigned 4,000 sq metre short game area enabling golfers to dial in their exact wedge setup. During the build process around 40 new trees will be planted in the surrounding areas, while the entire facility at The Grove will be 8.5 acres of pure golfing paradise.
The facility also boasts its own workshop, so whether you are staying at The Grove’s luxury resort, or exclusively visiting The Kingdom, in many cases golfers can see their clubs being built and walk away with them on the same day.
“It’s fantastic to be able to announce this partnership with TaylorMade Golf. To partner with TaylorMade, who have some of the most innovative products on the market, and a portfolio of the game’s most elite athletes, The Kingdom at The Grove will further enhance our guest experience and strengthen our position as the Number One Golf Resort in England*. We look forward to welcoming everyone to The Grove next year.”
— Anna Darnell, General Manager, The Grove
* Top 100 World Resorts by the Golf World Rankings
Bookings are planned to open later this year but if you would like to register your interest and be the first to know, please click on the link below:
About TaylorMade Golf
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high-performance golf equipment, golf balls, accessories, footwear and apparel. TaylorMade has a history of innovative industry-leading products such as the groundbreaking Qi35 Drivers, TP5/TP5x Golf Balls and P·Series irons. TaylorMade’s innovations touch all sectors of the golf industry, including customisation, personalisation and the standalone lifestyle brand “Sun Day Red” in partnership with 15-time major winner, Tiger Woods. A major force across the world's professional tours, TaylorMade has an unrivalled athlete portfolio that includes Woods, Rory McIlroy, Scottie Scheffler, Nelly Korda, Brooke Henderson, Collin Morikawa, Tommy Fleetwood, Charley Hull, Esther Henseleit and more.
About The Grove
Set in 300 acres of verdant Hertfordshire countryside, The Grove offers the ultimate five-star retreat. Lovingly restored, it is the former home of the Earls of Clarendon, with a rich history dating back to the 1500s. In addition to 214 luxurious guest rooms, The Grove features the award-winning Sequoia spa, a championship golf course, unique restaurants, an original Walled Garden which is home to a Kitchen Garden, a heated outdoor pool and ‘beach’ area, plus a wide selection of meeting and event spaces.
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 950-plus locations in 45-plus states and 40-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, True Club Solutions, RealFood Hospitality, Strategy & Design and RF DesignStudio, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com, TroonMagazine.com or connect with Troon on Facebook, X, and Instagram.
Media Contact:
Rob Myers
Troon
480.477.0506
rmyers@troon.com