PONTE VEDRA BEACH, Florida – PGA TOUR Chief Executive Officer Brian Rolapp today announced several updates to the TOUR’s senior leadership team, aimed to further strengthen the organization and deliver more value to fans, players and partners. Headlining the changes are two additions to the TOUR: Dhruv Prasad as Chief Commercial Officer; and Paul Hicks as Executive Vice President, Strategic Communications & Public Policy. Further, Andy Weitz is expanding his role as Chief Marketing Officer, and Neera Shetty, Chief Legal Officer & EVP, Social Responsibility, will take on interim oversight of additional administrative functions.
“Since day one, I have been committed to taking the steps necessary to achieve sustainable success for the PGA TOUR,” said Rolapp. “During my first 90 days in the role, we have identified opportunities to further integrate our teams and add new capabilities to accelerate our growth—for the benefit of our fans, players and partners. Dhruv and Paul bring specific experience that will complement our existing team and further strengthen key functions within the organization, and Andy and Neera will help further integrate our operations and elevate the TOUR in their expanded roles.”
Dhruv Prasad, Chief Commercial Officer
In his new role with the TOUR, Prasad will report to Rolapp, with oversight of the following business units: Corporate Partnerships, Media Business Development (both Domestic and International), Broadcasting, Gaming, International, Licensing & Merchandising, PGA TOUR Events, Golf Course Properties and Corporate Strategy.
Prasad has more than two decades of experience as an entrepreneur and operating executive in the entertainment industry across sports, live events, broadcast, digital media and music. Most recently, he served as SVP of Business Development & Strategic Investments at the NFL, a role in which he oversaw media and content partnerships, as well as the NFL’s investment platform, 32 Equity. Prior to the NFL, Prasad was the President & CEO of Music Reports Inc., a leading music rights administration and data company and was the co-CEO of Townsquare Media, a diversified media, marketing solutions and live events company he co-founded in 2010 and took public on the NYSE in 2014.
“I’m thrilled to join the PGA TOUR at such a pivotal moment for the organization,” said Prasad. “I look forward to working together with Brian, the team and our partners to further grow and innovate the commercial engine of the TOUR.”
Paul Hicks, EVP, Strategic Communications & Public Policy
Hicks will report to Rolapp and oversee the TOUR’s communications strategy as well as build dedicated capabilities focused on public policy and government relations.
Hicks brings decades of experience in strategic communications and public relations. For the past 10 years, he has served as a partner at FGS Global, a leading stakeholder strategy firm where he helped lead its Global Sports Practice. Prior to joining FGS Global, he was the EVP of Communications and Public Affairs at the NFL, leading the league’s communications, public affairs and social responsibility functions.
“As a golfer, tournament volunteer, caddie and a fan of the sport, it’s an honor to be a part of the PGA TOUR,” said Hicks. “I look forward to working with our stakeholders and members of the media in telling the story of the TOUR.”
Andy Weitz, Chief Marketing Officer
Weitz, who joined the TOUR in August 2024, will continue to report to Rolapp and take on leadership of all content creation and production, as well as analytics, research and technology to further increase focus on fan engagement and brand building. In his expanded role, Weitz will lead an integrated PGA TOUR Studios team that is responsible for Social, Digital, Original and Studio Content, Live Remote Production, Digital Platforms, Broadcast Technologies, Golf Technologies, Data Science and Technology Solutions. In addition, Weitz will continue to build out Investor Relations and assume responsibility for Board Administration.
Neera Shetty, Chief Legal Officer & Interim Chief Administrative Officer
Shetty – a member of the TOUR’s legal team since 2008 who was promoted to Chief Legal Officer in April 2024 – will assume additional administrative oversight on an interim basis while the organization assesses its long-term structure and needs. These added areas of responsibility include Talent & Culture, Community & Public Engagement, Global Workplace & Facilities Management, the First Tee and Aviation.
The TOUR’s leadership updates come with the announcement that Allison Keller, Chief Administrative Officer, and Rick Anderson, Chief Commercial Officer, are retiring at the end of the year. Additionally, Len Brown is transitioning from his current role as Chief Global Business Ventures to a new role as Special Advisor to the TOUR, reporting to Rolapp.
Added Rolapp, “Allison Keller and Rick Anderson have been instrumental in the TOUR’s growth for several decades. We all thank them for their service and congratulate them as they begin the next chapter of their careers. I’m also grateful to Len Brown for his trusted leadership and look forward to working together closely in his new role as a Special Advisor to the TOUR.”
Prasad and Hicks will begin their new roles at the TOUR on Oct. 28 and Nov. 3, respectively.
To access a media kit supporting today’s announcement, please click here.
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions events on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Americas and administers PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. PGA TOUR members represent the world’s best players, hailing from 28 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, the PGA TOUR Studios-produced World Feed is available across 200+ countries and territories in 30 languages via 39 broadcast and digital partners. To date, events across all Tours have generated more than $4 billion in charitable giving.
Fans can follow the PGA TOUR via: the PGA TOUR app and PGATOUR.COM; social media channels, including YouTube, Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, X (in English, Spanish and Japanese); the PGA TOUR Channel on Free Ad-Supported Television (FAST) platforms such as the Roku Channel, Samsung TV Plus, PlutoTV, Xumo, LG Channels, Tubi, Amazon’s Freevee, FireTV and Alexa devices; and WhatsApp (in English and Spanish), WeChat, Weibo, Toutiao and Douyin.
About Dhruv Prasad, Chief Commercial Officer, PGA TOUR
Dhruv Prasad was named Chief Commercial Officer (CCO) of the PGA TOUR and brings more than two decades of experience as an entrepreneur and operating executive in the entertainment industry across sports, live events, broadcast and digital media and music.
Most recently, Prasad worked at the NFL as SVP of Business Development & Strategic Investments, a role in which he oversaw media and content partnerships, as well as the NFL’s investment platform, 32 Equity. He led several significant initiatives for the NFL, including the 2025 transaction between the NFL and ESPN, the licensing of NFL Sunday Ticket and other content rights to YouTube, and the formation of two new joint ventures, Skydance Sports (now part of Paramount Skydance Corporation) and EverPass Media. Prior to the NFL, Prasad was the President & CEO of Music Reports Inc., a leading music rights administration and data company and was the co-CEO of Townsquare Media, a diversified media, marketing solutions and live events company he co-founded in 2010 and took public on the NYSE in 2014.
Prior to co-founding Townsquare, Prasad worked in private equity investing and corporate finance at Thomas H. Lee Partners and Spectrum Equity Investors and began his career in the Investment Banking Division of Salomon Smith Barney, where he worked in New York and Hong Kong. He received a B.A. cum laude from Dartmouth College and a M.B.A. from the Wharton School at the University of Pennsylvania.
About Paul Hicks, EVP Strategic Communications & Public Policy
Paul Hicks was named Executive Vice President, Strategic Communications & Public Policy, bringing more than two decades of senior communications and sports experience to the role. In this position, Hicks oversees Golf Communications, Stakeholder Communications and Publicity in addition to the buildout of a formal public affairs and government relations capability.
Prior to joining the PGA TOUR, Hicks was a Partner at FGS Global, where he worked with professionals to craft custom solutions for Strategic Communications clients. Before joining the firm, he was the Executive Vice President for Communications and Public Affairs for the National Football League, where he reported directly to Commissioner Roger Goodell. Hicks led the communications, public affairs and social responsibility functions for the NFL over a five-year period that included a new collective bargaining agreement, several new television commitments—including the launch of Thursday Night Football—and several high-profile social responsibility issues.
Before joining the NFL, Hicks was Regional CEO of the Americas for Ogilvy Public Relations Worldwide, where he helped lead 500-plus professionals delivering effective client solutions across two regions and 11 different offices. He started at OPR as a Director in the Corporate Practice, where his crisis work with companies such as Deloitte and McKesson led to his promotion to Head of the Global Corporate Practice and then the Partner of the New York office.
Before joining OPR, Hicks was the Chief of Staff to U.S. Rep. Stewart B. McKinney, including leadership of several winning re-election campaigns. A native of Aurora, Illinois, Paul received a BA from the University of Virginia, where he played four years of varsity lacrosse and walked on to the football team.