Industry News

True Spec opens at Soleta Golf Club

Premium brand-agnostic club fitting company offers golfers an elite fitting experience at the most spectacular new golf property on Florida’s Suncoast

MYAKKA CITY, FL (October 29, 2025) — True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that they have partnered with Soleta Golf Club, a stunning new addition to Florida’s Suncoast golf scene. True Spec Soleta, the latest undertaking in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues around the country, is now open for bookings with fittings beginning on the day of the location's grand opening, November 12th. 

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The premium facility is home to one of True Spec’s signature state-of-the-art mobile fitting units and utilizes the industry’s first quadroscopic launch monitor, Foresight GCQuad. True Spec’s brand-agnostic club fitting matrix has more than 70,000 club head and shaft combinations from every major equipment manufacturer, which enables True Spec’s master club fitters to find the best equipment to improve a player’s game. Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the club fitting process.

“Even in a state like Florida that features many notable golf communities, Soleta Golf Club stands out thanks to its stunning and pristine natural beauty,” said Scott Anderson, president of True Spec Golf. “We’re delighted to be operating at their spectacular facility and to be able to offer golfers in the greater Sarasota area our tour-level club fittings.”

Soleta Golf Club is located just outside of Sarasota and is surrounded by mossy oaks, stately pines, preserve freshwater marshes, palmetto prairies and two miles of the scenic Myakka River.

The property features a world-class golf facility, family focused amenities and exclusive homes that are situated within one mile of the clubhouse.     

“Our goal at Soleta Golf Club is to create an experience that is second to none and partnering with True Spec Golf goes a long way toward helping us achieve that objective,” said Aaron Crooks, Head Golf Professional at Soleta Golf Club. “When you’re operating a facility with a Nick Price designed golf course and a David Leadbetter inspired practice facility, the unmatched quality of a True Spec club fitting is exactly what’s needed to meet those lofty standards.”

Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec’s master fitters are the nation’s undisputed leader in luxury club fitting.

True Spec Soleta is located at Soleta Golf Club, 33720 Singletary Road, Myakka City, Fl. Fitting sessions range from $125 to $375 for a full bag fitting. To book a custom fitting appointment, golfers can visit https://truespecgolf.com/.

ABOUT SOLETA GOLF CLUB
Winding through hundreds of acres of stunning indigenous terrain, the 7,400-yard, 18-hole championship golf course designed by Nick Price meanders through grass-covered pastures, oak-filled prairies, and sand dunes. Well-placed bunkers and beautiful water-features accent the pristine setting, providing a challenging yet interesting and memorable round of golf. World-renowned coach David Leadbetter serves as Soleta’s Director of Instruction. Beyond golf, Soleta is a vibrant, all-encompassing family oriented community designed with relaxation and recreation in mind. The secluded, private setting features a lagoon pool, splash pad, spa, Har-Tru tennis and pickleball courts, fishing options, walking trails and The Colt short course.

ABOUT TRUE SPEC GOLF
True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 44 studios around the world. True Spec Golf's fitting matrix stocks more than 70,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance.

True Spec Golf is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses — all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM Golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.

Other 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; Nicklaus Companies, the most renowned brand in golf; legendary handmade club maker Miura Golf; Club-Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; Bounty Club (in collaboration with Justin Timberlake), an exclusive 18-hole golf course project near downtown Nashville, and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.

For more information, visit www.truespecgolf.com.                                                                                                                                                                                 CONTACT:
PRCG | Sports
(212) 683-8100
Jim Rocco jrocco@prcg.com
Cris Bruce cbruce@prcg.com


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