JOHNSTON, R.I.; DAYTONA BEACH, Fla.; and STAMFORD, Conn. (Nov. 18, 2025) – The LPGA today announced a new era in broadcast coverage of the world’s best golfers. Leading commercial property insurer FM and the LPGA have partnered on a multi-year agreement focused on transforming the television footprint of the Tour’s North American events. This groundbreaking collaboration will launch the LPGA weekly telecasts to a new level of excellence with state-of-the-art technology, equipment and content, powering added enhancements from Golf Channel and Trackman.
"We are proud to take our partnership with the LPGA to an even higher level by supporting the transformation of the LPGA Tour’s broadcast, athlete and fan experience for the 2026 season and beyond,” said Malcolm Roberts, chairman and chief executive officer of FM. “Through offerings like FM Intellium, we are helping our clients build resilience into their operations as they embrace the opportunities of the rapidly evolving and growing AI ecosystem. This collaboration with the LPGA and investment in state-of-the-art technology and equipment is right in line with FM’s belief in innovation and progress.”
Roberts added: “We believe in our trusted partners at the LPGA. We are excited to significantly expand our support for women’s golf, driving progress further than ever before.”
With this new partnership, FM will become an Official Partner of the LPGA. FM has been the title sponsor of the FM Championship since 2024; its $4.1 million purse is the largest on the LPGA Tour outside of the majors and tour championship.
“The commitments from FM, Trackman and Golf Channel are a game-changer for our athletes, our fans, our partners and our Tour,” said LPGA Commissioner Craig Kessler. “Starting in 2026, fans will immediately see and feel the difference: more cameras, better technology, richer storytelling and more ways to appreciate the unbelievable skill of our players, fully live. We’re grateful for the shared vision and investment from FM, Trackman and Golf Channel. This is a major step forward for the women’s game, and it’s only the beginning. The next chapter for the LPGA is going to be something special.”
Every LPGA Tour event and every round will be presented live across the country for the first time since Golf Channel began televising the LPGA Tour in its inaugural year of 1995, with select weekend rounds airing live on CNBC.
"2026 will be a great year for LPGA Tour viewers as we will televise every single LPGA Tour event and coverage of every round will be live across the country, which is a direct result of Golf Channel and CNBC both being a part of the VERSANT portfolio," said Tom Knapp, EVP and general manager, Golf Channel. "Additionally, we've worked together with the LPGA Tour and our partners at FM and Trackman to enhance our production, adding more technology to our telecasts as we continue to be the proud home of the LPGA Tour and showcase the best women's golfers on the planet every single week."
Starting in 2026, broadcast elements often seen only during major weeks will be standard in domestic non-major events on Golf Channel. FM’s investment will unlock the following technological enhancements:
- A 50% increase in the total number of cameras versus the 2025 season, enabling expanded hole and shot coverage
- Slow-motion cameras and three times more microphones versus the 2025 season to make fans feel like they are right there at the course, capturing players’ emotions and reactions
- Drone coverage to highlight venues and showcase the players’ skill and expertise
- A heightened focus on athlete storytelling with enhanced content and production, including broadcast walk-and-talks with players and caddies
Through a new partnership with Trackman and enabled by FM’s investment, additional cameras will quadruple the LPGA’s shot-tracing capabilities from the 2025 season. Fans can expect to see players’ shots traced by every camera in a tracing position, with Trackman’s trusted shot-tracing technology enabling viewers to gain a better understanding of how the LPGA Tour athletes shape and control ball flight.
“We are thrilled to further our investment into the LPGA and work to elevate the viewership experience. Adding more Trackman technology to the LPGA telecast is a key element of our objective of elevating the women’s game and helping the world get even more inspired from the world’s best golfers,” said Klaus Eldrup-Jørgensen, co-founder and CEO of Trackman. “As we look to the future of this partnership, Trackman and the LPGA have the shared goals of creating exciting content that entertains and educates fans at home while providing additional resources for athletes on the course.”
Trackman will become the Official Golf Simulator and Official Launch Monitor of the LPGA. This partnership is in addition to last week’s announcement that the Epson Tour and the NEXT Golf Tour powered by Trackman will launch a new global event – the NEXT × Epson Tour Q Open. Top finishers in the Q Open will advance to the NEXT World Series, where the top female performer will earn an exemption into three consecutive Epson Tour events.
About the LPGA
The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose Members now represent nearly 40 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf programming, and its LPGA Amateurs division, which offers its members playing and learning opportunities around the world. The LPGA aims to use its unique platform to inspire, transform and advance opportunities for girls and women, on and off the golf course.
Follow the LPGA online at www.LPGA.com and download its mobile apps on Apple or Google Play. Join the social conversation on Facebook, X (formerly known as Twitter), Instagram and YouTube.
About the LPGA Tour
The LPGA Tour is the world’s leading competitive destination for the best female professional golfers in the world. The Tour hosts more than 32 annual events across 12 countries for over 200 athletes, awarding total prize funds exceeding $131 million and reaching television audiences in more than 220 countries. Follow the LPGA Tour on its U.S. television home, Golf Channel.
About FM
Established nearly two centuries ago, FM is a mutual insurance company whose capital, scientific research capability and engineering expertise are solely dedicated to property risk management and the resilience of its policyholder-owners. These owners, who share the belief that the majority of property loss is preventable, represent many of the world’s largest organizations, including one of every four Fortune 500 companies. They work with FM to better understand the hazards that can impact their business continuity to make cost-effective risk management decisions, combining property loss prevention with insurance protection.
About Golf Channel
Golf Channel – the first-ever single-sport cable network which was founded in 1995 – delivers comprehensive live golf tournament, studio and shoulder programming. Golf Channel features more live coverage of the sport than all other U.S. television networks combined, including events across the PGA TOUR, LPGA Tour, USGA, R&A, DP World Tour, NCAA, and the Olympics, as well as news coverage via live morning programming and tentpole studio shows including Golf Today, Golf Central and the network’s critically-acclaimed Live From on-site pre- and post-round show at high-profile golf events.
About Trackman Golf
Trackman is the world’s leading developer of radar and optical tracking technology for use in golf performance analysis. Once exclusive to elite players and coaches, our products are now enjoyed by millions of golfers of all skill levels, with more than four billion shots tracked over the past year alone. The iconic Trackman 4 launch monitor is trusted by 1,000+ tour players, 15,000+ teaching professionals, equipment manufacturers, and clubfitters to provide ultra-precise data on all aspects of club motion and ball flight. With over 70,000 Trackman-powered bays worldwide, our Trackman Range and golf simulator solutions - including the indoor-optimized Trackman iO launch monitor and the Trackman Golf app - feature the best game improvement, virtual golf and entertainment software in the industry. Trackman is also the official provider of club and ball tracking and tracing data to the PGA Tour, DP World Tour and LIV Golf League for broadcast on TV and digital platforms. Beyond golf, our solutions for baseball, soccer and American football have revolutionized the way sports are practiced and played. Established in Denmark in 2003 and founder-led and founder owned ever since, we continue to push boundaries through relentless innovation, powered by a global team of 1,000+ specialists that includes the largest R&D team in golf. Because the journey to better never ends, and it’s never made alone. TRACKMAN. FOR A BETTER GAME.
Media Contacts:
LPGA: Christina Lance, christina.lance@lpga.com
FM: Rob Julavits, robert.julavits@fm.com