DAYTONA BEACH, Fla. (Nov. 18, 2025) – The Ladies Professional Golf Association (LPGA) today announced a new landmark multi-year media partnership with U-NEXT that will significantly expand the Tour’s presence in one of its most passionate and influential fan bases: Japan.
U-NEXT will become the exclusive live-streaming home of the LPGA Tour and all five women’s major championships in Japan beginning in 2026. This represents the largest international streaming partnership in LPGA history and positions U-NEXT as the single destination for premier golf content – men’s and women’s – in Japan.
“As we close a record-breaking season that’s already seen six different Japanese winners, it’s fitting to announce the largest international streaming partnership in LPGA history with U-NEXT,” LPGA Commissioner Craig Kessler said. “This partnership will allow us to expand our reach and deepen our connection with fans across Japan, while showcasing the incredible talent—Japanese and global—competing on the LPGA Tour. We’re thrilled to partner with U-NEXT as we continue to grow women’s professional golf in Japan and around the world.”
Beginning next season, U-NEXT will stream all LPGA tournaments in Japan, joining a lineup that already includes the four men’s major championships, the PGA TOUR, the JLPGA Tour, the DP World Tour, the Ladies European Tour (LET), the Asian Tour, and TGL. The company will also introduce the World Golf Pack, a new premium subscription plan offering comprehensive access to global golf.
“We are incredibly honored to partner with the LPGA, which not only operates the world's leading tour but is also the longest-running professional women's sports organization in the United States,” said Tenshin Tsutsumi, President of U-NEXT, Inc. “In recent years, we have seen a wave of talented and popular players from Japan take on the global stage. We are fully committed to delivering their stories in the most engaging way possible. With this partnership, nearly all of the world's major golf tours and tournaments will be available on U-NEXT. We see this as a beginning and hope to contribute to the further development of golf.”
This agreement marks a major step forward in the LPGA’s commitment to grow women’s golf worldwide—expanding reach, deepening access, and delivering richer storytelling to fans across one of the sport’s most important markets.
About the LPGA
The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose Members now represent nearly 40 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf programming, and its LPGA Amateurs division, which offers its members playing and learning opportunities around the world. The LPGA aims to use its unique platform to inspire, transform and advance opportunities for girls and women, on and off the golf course.
Follow the LPGA online at www.LPGA.com and download its mobile apps on Apple or Google Play. Join the social conversation on Facebook, X (formerly known as Twitter), Instagram and YouTube.
About U-NEXT
U-NEXT is the leading video streaming service in Japan, offering the largest number of unlimited viewing titles.* The service provides a diverse lineup of over 420,000 titles, including movies, dramas, and anime, as well as live broadcasts of music concerts, stage performances, and top-tier global sports such as soccer, golf, martial arts, and tennis. Additionally, with over 1.24 million manga and e-book titles, U-NEXT delivers a cross-genre entertainment experience, allowing users to seamlessly enjoy "Video," "Book," "Sports," and "Live" content all within a single app. Following its service integration with Paravi in July 2023, U-NEXT now offers an extensive lineup of dramas and variety shows from TBS and TV Tokyo, further enhancing its appeal.
U-NEXT, Inc. is a group company of U-NEXT HOLDINGS Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Yasuhide Uno).
- U-NEXT: https://video.unext.jp
- U-NEXT SQUARE: https://square.unext.jp
Media Contact
J.D. Sterba (LPGA Communications): Jd.sterba@lpga.com