FRISCO, Texas (Dec. 10, 2025) – The 2026 PGA Show, taking place Jan. 20 - 23 in Orlando, Fla., will cap its opening day of exhibits with the return of the popular Fashion Show & Reception on Wednesday, Jan. 21, inside The Retreat in Hall E of the Orange County Convention Center. The Fashion Show Reception is sponsored by Johnnie-O.
Beginning at 5:30 p.m., PGA of America Golf Professionals, golf retailers and industry executives will gather for an opening-day industry reception—an ideal setting to connect with peers, apparel designers and participating PGA Show brands. At 6 p.m., attention turns to the runway as leading apparel and accessory companies debut their newest collections in a high-energy fashion show that highlights innovation, performance and style.
From bold technical pieces to lifestyle-driven looks, attendees will watch new-season designs come to life on the runway, highlighting craftsmanship, fit and functionality for both the fairway and everyday wear. Music, refreshments and informal networking help shape a relaxed evening of fashion and industry connection.
Fashion Show attendees will enjoy opportunities to:
- View Exclusive Collections – Be among the first to experience the newest golf fashion lines and emerging trends.
- Explore Market Insights – Observe real-time reactions as styles debut, helping inform retail buying decisions.
- See Designs in Action – Examine the details and performance of each piece as models showcase movement, fit and versatility.
- Network – Engage with designers, industry leaders and fellow buyers to spark future collaborations.
People’s Choice Awards
Attendees will also participate in live voting for the People’s Choice Awards, recognizing Favorite Men’s Brand, Favorite Women’s Brand and Best Dressed of the show. Winners will be announced immediately following the runway program.
2026 PGA Show Fashion Show Participating Companies
- A.PUTNAM
- Ashworth Golf Company
- Bubble Lifestyle
- Cowboy Golf
- Dolcezza Golfwear
- J.LINDEBERG
- Johnnie-O
- LemonRose Golf
- PXG
- Saint Croix
Participating brands as of 12/11/25. Exhibiting companies interested in limited remaining participation opportunities, please contact Ashley.Mitchell@RXGlobal.com
About the PGA Show
The PGA Show, organized in partnership by PGA Golf Exhibitions (part of RX) and the PGA of America, is the premier destination for the business of golf – a $102 billion industry in the United States. Held annually at the Orange County Convention Center in Orlando, the PGA Show attracts some 30,000 industry professionals from around the world and features the latest innovations in golf equipment, apparel and technology from more than 1,000 of the game’s most recognizable brands, veteran manufacturers and emerging small businesses. In addition to the expansive exhibits, the event delivers expert-led educational sessions, collaborative golf industry programming and many peer-to-peer special events, creating an unmatched industry gathering that drives the global golf industry forward.
For full event and registration details, visit PGAShow.com.
For full event and registration details, visit PGAShow.com.