FRISCO, Texas (Dec. 16, 2025) – The 2026 PGA Show Innovation District will be the epicenter for new product discovery and emerging golf inventions at the world’s largest annual gathering of the global golf industry, returning January 20–23 to the Orange County Convention Center in Orlando.
As new product sourcing remains the top reason golf industry professionals attend the PGA Show, the Innovation District brings together the Show’s most forward-facing product showcases in one centralized destination on the Show Floor. Featuring the New Product Zone and Inventor’s Spotlight in a unified footprint, the Innovation District highlights game-enhancing innovations from established brands to independent inventors alike.
Products and inventions showcased within the Innovation District are reviewed by PGA of America Golf Professionals, industry leaders and expert panels, with multiple awards presented throughout Show Week recognizing excellence in innovation, design and market potential.
New Product Zone
A consistent attendee favorite, the New Product Zone attracts significant attention from industry leaders each year. In 2026, nearly 100 market-ready innovations spanning equipment, technology, accessories and golf lifestyle categories will be featured in the New Product Zone. Golf industry professionals can preview new products in this dedicated pavilion and then experience the full breadth of the exhibitor offerings by visiting the brand’s Show Floor exhibit.
View Participating New Product Zone Exhibitors
Entries will be evaluated by a panel of PGA of America Golf Professionals and influential golf buyers, with three overall Best New Product Awards announced on Thursday, Jan. 22, at 2:30 p.m.
Inventor’s Spotlight
Produced in partnership with the United Inventors Association (UIA), the Inventor’s Spotlight pavilion showcases golf inventions and early-stage concepts not yet available on the market. The at-capacity exhibit area will feature approximately 50 independent inventors using the PGA Show as a launchpad for new ideas that could shape the future of the game.
In addition to the exhibits, the UIA delivers educational programming and complimentary one-on-one counseling sessions throughout Show Week, offering guidance on development, patenting, manufacturing and distribution.
View Participating Inventor’s Spotlight Exhibitors
UIA industry experts will present awards for Best Marketing, Best Innovation and Best in Show on Friday, Jan. 23, at 10 a.m.
About the PGA Show
The PGA Show, organized in partnership by PGA Golf Exhibitions (part of RX) and the PGA of America, is the premier destination for the golf business – a $102 billion industry in the United States. Held annually at the Orange County Convention Center in Orlando, the PGA Show attracts some 30,000 industry professionals from around the world and features the latest innovations in golf equipment, apparel and technology from more than 1,000 of the game’s most recognizable brands, veteran manufacturers and emerging small businesses. In addition to the expansive exhibits, the event delivers expert-led educational sessions, collaborative golf industry programming and many peer-to-peer special events, creating an unmatched industry gathering that drives the global golf industry forward.
For full event and registration details, visit PGAShow.com.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit - Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the midseason PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and Facebook.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data and technology to build businesses for individuals, communities and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
Media Contacts:
PGA Show/Media: Sherry Major, sherry.major@rxglobal.com
PGA of America/Media: Jesse Dodson, PGA, jdodson@pgahq.com