DrinkTanks: Appoints Read the Greens, Golf Media Inc., as its public relations agency of record. Read the Greens will initiate a targeted public relations and media campaign for the Drink Tanks at the PGA Show, Jan. 20-23 in Orlando, Florida. DrinkTanks specializes in beverage products such as vacuum-insulated growlers, CO2dispensers and drinkware accessories,
Johnnie-O: Signs PGA Tour players Jake Knapp and J.T. Poston to multiyear endorsement contracts. Johnnie-O will outfit Knapp and Poston, who have a combined four PGA Tour victories, throughout the 2026 PGA Tour season. The partnership begins this week at the Sony Open in Hawaii. Knapp favors Johnnie-O’s Cross Country Flex pants and performance polos on course, and routinely wears the Hoppin’ Hoodie off the course; Poston will wear Johnnie-O’s Carmel 5-Pocket Pants during competition as well as versatile layering pieces such as the Sully and Crosswind Vest.
East West Matches: Names USGA champions Trip Kuehne and Paul Simson as the respective team captains for the 2026 Matches at Maridoe Golf Club in Carrollton, Texas, Nov. 6-8. Kuehne, 53, of Westlake, Texas, who will captain the West squad, won the 2007 U.S. Mid-Amateur; Simson, 74, of Raleigh, North Carolina, who will captain the East squad, won the 2010 and 2012 U.S. Senior Amateur. Simson was the co-captain of the East in the inaugural 2020 Matches. The Matches, played every two years, is a three-day amateur golf competition that features a Ryder Cup-style team format for American mid-amateur and senior competitors.