DAYTONA BEACH, Fla. (Jan. 20, 2026) – The Ladies Professional Golf Association (LPGA) announced today that Chad Coleman has been named Chief Marketing Officer, starting February 3. In this role, Coleman will lead the LPGA’s global marketing, brand, communications, content, and fan-engagement strategy, with a focus on accelerating audience growth, deepening relevance with younger fans, and elevating the visibility of the LPGA’s athletes and competitions worldwide.
Coleman will report directly to LPGA Commissioner Craig Kessler and join the organization’s Executive Leadership Team.
“Chad is a proven brand builder with a rare combination of deep golf knowledge, strong industry relationships, and modern content expertise,” said LPGA Commissioner Craig Kessler. “In our conversations — whether with athletes, brands, or people he has worked with throughout his career — the feedback has been overwhelmingly clear: Chad understands how to scale platforms, tell compelling stories, and connect with fans in authentic ways, especially younger audiences. As we continue to build momentum and invest in visibility and storytelling, Chad’s experience and creative instincts will be a tremendous asset to the LPGA.”
Coleman brings 15 years of experience building, scaling, and monetizing global sports and entertainment brands. Most recently, he served as Chief Brand Officer at Dude Perfect, where he oversaw global brand and content strategy, led creative storytelling across marketing campaigns, content, and partnerships. He played a key leadership role in doubling the organization’s global fanbase to more than 120 million followers and oversaw content that has generated more than 20 billion views across YouTube and social platforms worldwide. Prior to Dude Perfect, Coleman spent eight years in the golf industry at Callaway Golf, serving as Director of Social Media and Brand Partnerships and helping drive digital growth and brand engagement in the sport.
“The LPGA has an incredible story to tell, and I’m excited to join at a moment of real momentum, as the Tour’s growth, global relevance, and fan engagement continue to accelerate,” Coleman said. “I believe deeply in building content that resonates, travels across platforms, and meets fans where they are, especially the next generation. As a girl dad, this opportunity carries added meaning, and I’m energized to help expand the LPGA’s reach, elevate its athletes, and contribute to a brand that’s creating opportunity and inspiration on a global stage.”
A graduate of the University of Arkansas, Coleman is an avid golfer and resides in North Dallas, Texas, with his wife, Ashley, and their two daughters.
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About the LPGA
The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose Members now represent nearly 40 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf programming, LPGA*USGA Girls Golf, and its LPGA Amateurs division, which offers its members playing and learning opportunities around the world. The LPGA aims to use its unique platform to inspire, transform and advance opportunities for girls and women, on and off the golf course.
Follow the LPGA online at www.LPGA.com and download its mobile apps on Apple or Google Play. Join the social conversation on Facebook, X (formerly known as Twitter), Instagram and YouTube.
Media Contact
J.D. Sterba
LPGA Communications
Jd.sterba@lpga.com