HyFlyers GC: Signs Michael La Sasso, the 2025 NCAA Individual men’s champion, ahead of the 2026 LIV Golf season. La Sasso, who played collegiately at the University of Mississippi, joins a team featuring captain Phil Mickelson, Brendan Steele and Cameron Tringale.
Bushnell Golf: Introduces its Tour V7 Shift next-generation laser rangefinder that introduces Slope First Technology. The technology shows the adjusted distance into a green on the display and how elevation impacts the upcoming shot. A new Yardage Range Recall function also allows players to confirm the last ranged distance with a simple press of the mode button, ideal during practice sessions or when double-checking yardages on course. The rangefinder will be available starting in mid-February and will retail for $399.99.
SkyGolf | TruGolf: Announce a strategic SDK integration and value-added reseller partnership designed to transform how golfers practice, play, and improve both indoors and outdoors. This collaboration is the first of its kind between SkyGolf’s SuperTags and a simulation ecosystem. SuperTags are Bluetooth sensors that attach discreetly to the end of each club, capturing more than 20 swing and putting metrics. When paired with TruGolf's virtual golf experiences, the integration unlocks unified indoor and outdoor analytics through one smart performance platform, club-ID intelligence that eliminates manual club selection; and AI-ready 3D swing data enabling swing fault detection and personalized improvement. The first phase of the SuperTag + TruGolf integration is expected to launch in Q1 2026.