YORBA LINDA, California (January 20, 2026) – Sunday Swagger announced today plans to exhibit at the 2026 PGA Show, January 20 - 23, at the Orange County Convention Center in Orlando, FL.
Executives from Sunday Swagger will be at Booth #5585 at the PGA Show, unveiling the company’s Spring / Summer 2026 collection featuring 38+ bold new designs alongside a curated selection of wholesale-exclusive styles created specifically for retail partners. The Spring and Summer lines span Men’s, Women’s and Youth, focusing on statement-making design, premium performance fabrics and versatile styles that perform well on and off the course.
Also debuting at the show is Sunday Swagger’s Masters-inspired collection, a standout capsule featuring four polos, three outerwear pieces, four hats, two towels, and a woven button-up.
In addition to new seasonal launches, Sunday Swagger will highlight its core collection and best-selling styles–the bold, recognizable designs that have become the brand’s signature and continue to drive strong sell-through for retail partners nationwide.
“Spring and Summer 2026 is about giving our retail partners more of what works—fresh designs that stop customers on the rack, proven best sellers, and exclusive styles they can’t find anywhere else,” said Sarina Rojas, National Sales Director at Sunday Swagger. “We’re focused on building collections that feel fun, confident, and easy to buy into, while helping our partners differentiate and win at retail.”
The PGA Show, organized by Reed Exhibitions (RX) and the PGA of America, is the longest running and largest global gathering for the business of golf. PGA of America Golf Professionals and industry leaders form a dynamic international community to source and test the game’s latest innovations, learn proven business solutions from industry experts, develop skills and connections to further their career, create additional value for facilities, build their individual business and drive continued growth of the sport. The PGA Show returns to Orlando, Jan. 20-23, 2026. The event remains a trade-only event, not open to the public. Visit PGAShow.com for event details and industry-only registration.
About Sunday Swagger
Sunday Swagger is a vibrant apparel company that never sacrifices performance for personality. Existing to deliver a sense of confident style coupled with comfort and durability, Sunday Swagger crafts its products in its Southern California headquarters for aficionados of fun around the world. Its clothes are designed for maximum comfort with 4-way stretch, moisture-wicking, and breathable fabric guaranteed to turn heads and spark conversation. It’s your Swagger. Embrace it. Own it. For more information, visit SundaySwagger.com and follow @sundayswagger on social media.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit - Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and Facebook.
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CONTACT INFORMATION:
Chapman Communications Group: Kathie Gonzalez, kathie@chapmancommunicationsgroup.com
PGA Show: Sherry Major, (305) 318-5208, sherry.major@rxglobal.com