ATLANTA (January 21, 2026) – PGA TOUR Superstore, the nation’s leading destination for golf equipment, apparel, and accessories, has announced the grand opening date of its newest location at Buckhead Square, 3255 Peachtree Road for Saturday, March 7. Doors open at 9:00 a.m. with thousands of dollars in merchandise giveaways to the first guests in line. Shoppers will find an extensive selection of clubs, apparel, footwear, and accessories tailored to men, women, and juniors, as well as players at every stage of their golf journey.
“We’re thrilled to bring the full PGA TOUR Superstore experience to Buckhead, with experiential golf amenities like club fittings, lessons, practice and demo bays, and the unmatched expertise of our Associates,” said Troy Rice, CEO, PGA TOUR Superstore. “Atlanta is our hometown and as the home of Bobby Jones, the TOUR Championship at East Lake and now Atlanta Drive Golf Club, the city has long had a meaningful connection to golf and its growing popularity today. The game continues to bring people together, and we’re eager to open our doors and welcome the in-town Atlanta community through them.”
The new 30,000 square foot facility features several interactive areas, including the
PGA TOUR Superstore STUDIO™ designed to elevate customers’ instruction and fitting experience, along with five fitting and two practice and play bays. All with TRACKMAN technology and offering more than 65,000 club and shaft combinations from the latest and greatest club manufacturers.
Lessons from certified teaching professionals, club regripping and repair, a 900 square foot putting green, and a golf simulator showroom are also a part of the everyday, experiential environment at PGA TOUR Superstore. PGA TOUR Superstore offers a range of golf simulator options, from entry-level mat packages to high-end systems with launch monitors, software packages and enclosures suitable for multiple locations in and around the home.
PGA TOUR Superstore’s chairman and owner is one of Atlanta’s most prominent business icons and philanthropists, Arthur M. Blank, co-founder of The Home Depot and owner of the Atlanta Falcons, Atlanta United, Atlanta Drive Golf Club, the new Atlanta NWSL team and Mercedes-Benz Stadium.
Based in metro-Atlanta, PGA TOUR Superstore employs hundreds from the community and has been certified as a Great Place to Work™ five years in a row. The Buckhead location will be the fourth store in the area joining locations in Roswell, Kennesaw and Duluth, along with its Store Support Center headquarters.
In the weeks leading up to the grand opening, PGA TOUR Superstore will host a series of golf activations around Atlanta, including pop-up putting challenges, swing clinics, and community events.
About PGA TOUR Superstore
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop Inc., a subsidiary of AMB Sports + Entertainment and is headquartered in metro Atlanta. As the PGA TOUR's exclusive off-course/off-airport retail partner in North America, PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men's, women's and juniors' apparel and footwear for golf and tennis. For more information, visit www.pgatoursuperstore.com.