Industry News

SuperStroke names TV host and former Tour player Blair O’Neal a brand ambassador

Popular golf personality will actively endorse the brand and its club and putter grips.

Wixom, MI – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, welcomes popular golf personality, television host, and former tour professional Blair O’Neal as a brand ambassador. O’Neal will play the brand’s Zenergy putter grips and REVL club grips, create video and social media content, offer game-improvement tips to bolster her relationship with the top grip company.

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A former winner of and two-time competitor on Golf Channel’s Big Break, O’Neal begins hosting duties on the show for its 2026 relaunch of the show’s 24th season, Big Break x Good Good. Over the past 10 years, O’Neal has been a television mainstay as the co-host of Golf Channel’s marquee instructional series School of Golf, with Martin Hall. She is also host of Glam Golf with Blair O'Neal on YouTube, Golf Pass, Golf Channel and streaming; GolfPass Academy on Golf Channel and Golf Pass; and appears on frequent video golf tips online. The former model has a strong social media presence, with more than 500,000 followers on Instagram (@blaironealgolf); 208,000 on Facebook, 134,000 on X (@BLAIRONEAL), and nearly 90,000 on Threads (@blaironealgolf). 

“I love SuperStroke products,” says O’Neal. “It’s a really well-respected brand, and the opportunity to partner with that team is very exciting. I’ve got the new REVL grips on my clubs right now, and the new Glazed and Confused putter grip. It feels really nice, but it's also so fun. SuperStroke products combine the best of all worlds with the comfort, long-lasting durability and performance you want, but they’re also really cool because of the variety of limited-edition and officially licensed releases. You've got traditional products, but also the playful collaborations like the donut putter grip that I'm using, the Marvel putter grips, and the NFL and NHL grips. They're so creative, and they bring the products up another level.”

SuperStroke values O’Neal’s visibility as a golf media personality as well as the credibility she brings as an elite player with a passion and deep knowledge of game improvement.

“Blair O’Neal is one of the most likable and trusted media professionals in the golf space and the energy and trusted perspective she brings to her work makes us proud to welcome her as a SuperStroke brand ambassador,” said Ryan Harris, SuperStroke Vice President, Marketing. “We’re excited to have Blair using and representing SuperStroke’s REVL and Zenergy lines of grips as she reaches so many golfers on so many unique platforms.”

O’Neal says she plays grips that provide long-lasting performance, comfort and feel. “That’s really important to every golfer,” she says. “I'm such a feel player. The comfort of the feel at address and having lasting performance are key to me. SuperStroke products are at the top performance level, so it’s just a great combination.”

Because of how frequently she plays, O’Neal frequently swaps grips – several times a year. “Amateur golfers don't realize that when those grips start to get a little slippery and not tacky in your hands, it's time to change them out,” she says. “I just go off feel. I typically swap them out a couple to a few times a year. It depends on how much I'm playing – but pretty often. It's a really important part of the game, especially when you're playing in different types of weather. I'm filming and playing all over the world in different types of conditions. Grips are really important to me. It's important to every golfer to have good quality products at your fingertips, literally.”

For more information on putter and golf club grips, visit https://superstrokeusa.com/

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About SuperStroke
Since launching the first line of oversized putter grips in 2009, SuperStroke’s mission has been to help golfers make every swing and every stroke the best it can possibly be. This commitment to offering high-performing, innovative products has helped SuperStroke users earn more than $500 million on major professional tours around the world, as well as propelling amateurs to shoot their career-low rounds.

 In addition to custom grips, SuperStroke offers a full range of officially licensed products to help golfers show their team spirit on the course. This includes both putter and club grips from college, NFL, and NHL teams.

 One of the most trusted brands on all major tours around the world, SuperStroke’s team of ambassadors includes three-time major champion Jordan Spieth, eight-time winner on the PGA TOUR Patrick Cantlay, 2019 PGA TOUR Rookie of the Year Sungjae Im, and world-renowned putting coach Phil Kenyon. In addition to the company’s beloved putter grips, SuperStroke offers a full lineup of club grips allowing golfers to experience the benefits of SuperStroke technology in every shot.

 For more details on SuperStroke’s range of innovative golf grips and to keep up with the latest news from the company, please visit the links below.

 More information:  https://superstrokeusa.com/

Media Contacts:
Kevin Frisch PR
Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com

Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com


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