PONTE VEDRA, FLORIDA | DAYTONA BEACH, FLORIDA (JANUARY 28, 2026) – Pro Shop, the innovative golf media and commerce company today announced it has entered a media and licensing partnership with the Ladies Professional Golf Association (LPGA). The move significantly expands Pro Shop’s coverage of women’s professional golf across players, tour storylines, and marquee events.
Through the agreement, Pro Shop and its digital media arm, Skratch, will receive licensed access to LPGA Tour highlights and archival footage for use across editorial content, similar to Pro Shop’s existing media rights partnership with the PGA TOUR. The deal also provides expanded on-site access at LPGA Tour events, enabling Pro Shop to produce short-form and long-form storytelling, player-driven features, event coverage, as well as develop serialized content in collaboration with the LPGA spotlighting the world’s best women golfers and the narratives shaping the Tour.
Content produced under the partnership will primarily live across Skratch’s digital platforms, with Pro Shop’s broader media portfolio also playing a key role. GolfWRX will deepen its best-in-class industry coverage and expert gear insights around the women’s game, expanding analysis and storytelling tied to LPGA players, equipment trends, and performance at the highest level.
“The LPGA is home to some of the world’s best golfers, and as the audience around the women’s game continues to grow, fans are looking for deeper access to the players and storylines shaping the Tour,” said Chad Mumm, Co-Founder and President of Pro Shop. “Partnering with the LPGA is a natural next step in how we want to serve the full spectrum of golf fandom, reflecting a deliberate, long-term investment in the women’s game and furthering our mission to bring fans closer to the professional game by connecting golf with culture at scale.”
“This partnership with Pro Shop creates a powerful new platform to showcase the talent, depth and global stories of the LPGA and our athletes,” said Roberta Bowman, LPGA interim chief marketing, communications and brand officer. “By expanding access to our highlights, history and on-site storytelling, we’re meeting fans where they are and helping more people connect with our athletes in authentic, compelling ways.”
The agreement builds on Pro Shop’s existing PGA TOUR media rights partnership, making the company one of the few golf media organizations with licensed access spanning both the men’s and women’s professional games. By applying the same editorial approach, creative strategy, and distribution model that have proven successful with TOUR coverage, Pro Shop aims to elevate women’s golf through deeper access, authentic voices, and storytelling that reflects where the game is headed.
About Pro Shop:
Pro Shop is a media and commerce company that connects golf with mainstream culture. The company was founded in 2023 by veteran media executives with an extensive background in golf and entertainment, Chad Mumm and Mark Olsen from Vox Media, Joe Purzycki from Puck, and David Miller from PGA TOUR. Pro Shop operates Pro Shop Studios, its entertainment division that produces Full Swing and co-produced Happy Gilmore 2 both on Netflix and serves as the PGA TOUR’s preferred production partner in Hollywood; Skratch, a premier digital media brand for premium content at the intersection of golf and culture; Sugarloaf Social Club, a bespoke golf commerce brand; and the recently acquired GolfWRX, the internet’s most trusted destination for golf news, gear reviews, and community forums. Pro Shop has offices in Los Angeles, California; Ponte Vedra Beach, Florida; New York City, New York and Washington DC.
About the LPGA:
The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose Members now represent nearly 40 countries, is the longest- standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf programming, and its LPGA Amateurs division, which offers its members playing and learning opportunities around the world. The LPGA aims to use its unique platform to inspire, transform and advance opportunities for girls and women, on and off the golf course.
Follow the LPGA online at www.LPGA.com and download its mobile apps on Apple or Google Play. Join the social conversation on Facebook, X (formerly known as Twitter), Instagram and YouTube.
For inquiries, contact Pro Shop at proshop@metropublicrelations.com