NEW YORK, NY / NORWALK, Conn. (Feb. 2, 2026) – For the first time ever, golf fans everywhere can go inside the PGA Show—the industry-only event where the game’s newest equipment, apparel and technology debut—through UNLOCKED: The PGA Show. This three-episode shoppable video series is now fully available on demand at www.pgashowunlocked.com, with the final episode premiering Monday, February 2.
Created by PGA Golf Exhibitions and NBTV, UNLOCKED: The PGA Showopens the doors to the world’s largest gathering of the $102 billion golf industry, offering consumers an insider’s look at the products, innovations and trends shaping the 2026 season—while giving viewers the ability to shop and pre-order select products in real time.
The series extends the reach and energy of the 73rd PGA Show, held Jan. 20-23 at the Orange County Convention Center, where more than 34,000 industry professionals from 90 countries gathered across 1.1 million square feet of exhibit space to launch the year ahead. While the PGA Show remains exclusively open onsite to industry professionals, UNLOCKEDdelivers unprecedented behind-the-scenes access to golf enthusiasts eager to see what’s next—and get it first.
“UNLOCKED gives golfers everywhere a front-row seat to the PGA Show,” said PGA Show Vice President Marc Simon. “The Show is where the industry launches the season, and now fans can experience that momentum firsthand seeing the newest innovations, hearing directly from brands and inventors, and shopping the products shaping the future of the game.”
Three Episodes. One Exclusive Pass Inside the PGA Show.
- Episode One takes viewers to the PGA Show’s legendary Demo Day at Orange County National Golf Center, golf’s most innovative outdoor testing environment, where the newest equipment comes to life through expert demonstrations and hands-on insights.
- Episode Two opens the doors to the massive PGA Show Floor inside the Orange County Convention Center, spotlighting the game’s biggest brands, emerging innovators, the indoor Show Range and the PGA Show Fashion Show featuring next-season apparel collections.
- Episode Three, premiering Monday, February 2, dives even deeper into breakthrough technology, accessories, emerging brands and must-have gear—giving fans one last, comprehensive look at the products set to transform their game in 2026.
Featured Brands:
A. PUTNAM
Adidas
Ashworth Golf Company
Ayr Support
Best of Golf America
Bridgestone
Bubble Lifestyle
Blue Tees
Bownet Promotions
Bunchies
Bushnell
Callaway
Cleveland
Club Car
CLUB GLOVE
Cobra Golf
Cowboy Golf
Dolcezza Golfwear
DORMIE
Duca del Cosma
Elijah Craig
E-Z-GO
Flightscope
FootJoy
Fore All
Full Swing
Garmin
ICON EV
InnerLoop
IZZO Golf
J.LINDEBERG
Johnnie-O
L.A.B. Golf Company
LemonRose Golf
Makefield Putters
Malbon
Mileseey
Midspring
MIZUNO
Newton Golf Co.
MATE MOBILITY
Nike Golf
Oakley
On Point
Paulatim Golf
PING
Pins & Aces
PortRUSH
PXG
Rhone
Saint Croix
SGLAB
Srixon
Students Golf
SUN MOUNTAIN
Tally Tumbler
Titleist
TUMI
Turtlebox Audio
Uneekor
Vessel
Vice
XXIO
Zero Friction
About NBTV
NBTV is a media and technology company specializing in shoppable entertainment and Video-Commerce (V-Commerce). Through original programming and its patented Buy Bar® technology, NBTV enables viewers to watch, discover, and purchase products seamlessly within premium video content. NBTV produces and distributes content across connected TV, FAST channels, mobile, and web platforms, reaching over 100 million devices globally.
The PGA Show and PGA Buying Summit - Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the midseason PGA Buying Summit drive the golf business by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies and connect with peers and golf leaders. Learn more at PGAShow.comand follow us on X, Instagram, Facebook, LinkedIn and YouTube.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X,Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data and technology to build businesses for individuals, communities and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
Shoppable Content:
Each episode features NBTV’s patented BuyBar™ technology, allowing viewers to shop directly from the video screen—no QR codes, no second device—turning every episode into a seamless, one-click retail experience across mobile devices and connected TVs.
Distributed across NBTV’s streaming platforms and connected TVs, UNLOCKED: The PGA Show reaches more than 100 million homes, airing on GOLF NATION, PGAShow.com and the official streaming hub at PGAShowUnlocked.com, with additional clips and content amplified across PGA Show and NBTV digital and social platforms.
UNLOCKED expands the impact of the 2026 PGA Show that once again demonstrated the strength, innovation and global reach of golf. The 73rd event marked the largest PGA Show in 16 years, featuring nearly 1,200 brands, hundreds of new exhibitors and thousands of product launches across equipment, technology, fashion and lifestyle.
Media Contacts:
Holly Geoghegan, NBTV, holly@nbtvinc.com, 321-303-9684
Sherry Major, PGA Golf Exhibitions, sherry.major@rxglobal.com, 305-318-5208
Media Syndication Technical Support:
Marc Grunberg, NBTV, marc@nbtvinc.com, (917) 656-8856