STAMFORD, Conn. – Feb. 3, 2026 – GolfNow, part of VERSANT’s Digital Platforms & Ventures portfolio, and GOLFTEC, the world's largest provider of golf lessons and premium club fittings, today announced a partnership to add club fitting bookings to GolfNow’s online marketplace.
Launching at nearly 200 GOLFTEC locations across the U.S., golfers can now book premium club fittings on GolfNow’s golf tee time marketplace, which is the world’s largest online marketplace for tee times and trusted by more than 3.5 million registered users.
GOLFTEC’s personalized expert club fittings feature in-depth swing evaluations using launch monitors to determine key data points like ball speed, spin rate, and launch angle. Based on the analysis, GOLFTEC Fitting Certified Coaches then match customers to the ideal clubs, shafts, and grips to not only their swing, but to their game and their desired goals.
“We’re excited to partner with GOLFTEC to make their expert club fitting accessible to our millions of registered users, providing our GolfNow subscribers with yet another great avenue to book these club fitting experiences to improve their game,” said Todd Triplett, Senior Vice President, GolfNow. “This partnership is another important step in our mission to super serve the golfer through the various services offered on our GolfNow and GolfPass platforms.”
“A fitting at GOLFTEC is a unique experience. Our fittings are led by expert coaches who understand the golf swing in parallel to club technology and specs. That means every recommendation has a purpose — matched to your swing, your goals, and your game,” said Joe Assell, CEO, GOLFTEC. “When instruction and fitting work together, the results can be magical. We won’t just fit you, we’ll help you get better with those new clubs. Partnering with GolfNow is a perfect opportunity to bring what we do to an even bigger audience.”
About VERSANT
VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf and athletics participation and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass. Visit www.VersantMedia.com for more information.
About GOLFNOW
GolfNow is an innovative technology company that is creating better ways for golfers and golf courses to connect. GolfNow operates the world’s largest online tee-time marketplace, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices 24/7. GolfNow also is the industry’s largest provider of golf course management technology and marketing services, partnering with thousands of golf courses worldwide. GolfNow golfers gain added benefits with GolfPass, a connected rewards program and paid membership. GolfPass members receive monthly tee time credits, waived booking fees, streaming video lessons, and other special playing perks. GolfNow operates offices in Orlando, Fla., and Belfast, Northern Ireland.
About GOLFTEC
GOLFTEC stands as the world leader in golf improvement, with a global presence of more than 260 locations worldwide and a dedicated team of more than 1,000 Certified Personal Coaches. Founded in 1995, GOLFTEC has been unwavering in its mission to help individuals play better golf. Through the fusion of world-class golf instructors and cutting-edge teaching systems, GOLFTEC has been instrumental in guiding hundreds of thousands of golfers toward achieving their goals. In 2025, the company continued its momentum by providing more than 1.9 million golf lessons, and integrating SKYTRAK software into the in-bay experience.
Jamie Palatini
VP, Communications
Jamie.palatini@versantmedia.com
(908) 347-1472
Jake Gellerman
Senior Manager, Communications
Jake.gellerman@versantmedia.com