GMS Agency: Renews its partnership with Laguna Golf Phuket in Thailand. As part of the new agreement, GMS will also support Laguna Golf Bintan in Indonesia, becoming the international public relations and marketing partner for both properties within the Banyan Group.
Soil Scout: Launches Happi100, a wireless sensor capable of measuring soil oxygen alongside moisture and temperature, for turf professionals across North America. Happi100 provides real-time insight into soil conditions below the surface, allowing superintendents and turf managers to identify oxygen stress before turf quality declines.
L.A.B. Golf: Introduces the DF3i. Milled from 6061 aircraft aluminum and bonded to a fly-milled, stainless-steel insert, DF3i offers more responsive feedback at impact. The putter delivers faster ball speeds without sacrificing the Lie Angle Balance performance. DF3i is available at LABGolf.com and will be in authorized retailers on Feb. 27. The stock model is available for $499, with custom versions starting at $599.
Korean Golf Club: Partners with Amazingcre, a Korean golfwear brand recognized for engineering apparel around actual golfer movement. Korean Golf Club will compete in the brand’s performance apparel, throughout the 2026 LIV Golf season. The team’s apparel is built on a nine-axis body mapping system designed to reduce resistance and maximize rotational freedom during the swing.
Golf Writers Association of America: Names Brandt Snedeker as recipient of the Charlie Bartlett Award, given to a playing professional for “unselfish contributions for the betterment of society.” Snedeker, 45, a nine-time PGA Tour winner, and his wife, Mandy, created the Snedeker Foundation in 2012 to assist underprivileged children and provide child abuse support in the Middle Tennessee area. Snedeker, the PGA Tour's 2024 Payne Stewart Award winner, also hosts a Korn Ferry Tour event in Franklin, Tenn., that benefits his foundation.
RangeGoats Golf Club: Announces that Freddy’s Frozen Custard & Steakburgers will become the official quick-service restaurant partner of RangeGoats GC. The food chain’s logo will be featured on the belly of the golf bags for all four players throughout the 2026 season, as well as on captain Bubba Watson’s bag during the Masters. Also, Freddy’s and the RangeGoats will activate the relationship through the team’s Goats Give Back program, with direct support benefiting their impact partner, Convoy of Hope.
Golf Writers Association of America: Mark Rolfing, Bud Cauley and Stacy Lewis were voted by GWAA members to receive three of the association’s top annual awards. They will be honored on April 8 at the 52nd ISPS Handa GWAA Awards Dinner in Augusta, Georgia. Rolfing will receive the William D. Richardson Award, which recognizes an individual who has consistently made an outstanding contribution to golf. Cauley, a 35-year-old PGA Tour professional, will receive the Ben Hogan Award, which goes to an individual who has continued to be active in golf despite a physical handicap or serious illness. Cauley missed more than three years of competition because of complications from a 2018 car crash that left him with five broken ribs, a broken left leg and a collapsed lung. Lewis, a 40-year-old LPGA player, will receive the Jim Murray Award, which recognizes a professional player for his/her cooperation, quotability and accommodation to the media, and for reflecting the most positive aspects of the working relationship between athlete and journalist.