ATLANTA and Huntington Beach, Calif. (Feb. 11, 2026) – PGA TOUR Superstore, the nation’s leading destination for golf equipment, apparel, and accessories, announced it is donating more than 70,000 sleeves of Srixon Soft Feel golf balls to PGA HOPE (Helping Our Patriots Everywhere) and the Veterans Golf Association (VGA), helping veterans and active-duty military service members enjoy and participate in golf.
Between November 11 and December 31, 2025, PGA TOUR Superstore hosted its third-annual “Military Heroes Ball Donation” program, and for every sleeve of Srixon Soft Feel golf balls donated by customers, PGA TOUR Superstore donated an additional sleeve from Srixon to benefit these organizations. This year, the company provided 32% more golf balls than the previous year, reinforcing the campaign’s year-over-year success.
“We are grateful for the generosity from patrons at our stores nationwide and for our partnership with Srixon in bringing this program to life,” said Ben Helmrath, Vice President Hard Goods, PGA TOUR Superstore. “This special initiative strengthens PGA HOPE and VGA’s mission of empowering veterans and active-duty military members to find joy and community in the game as they navigate their transitions after service – one golf ball at a time.”
The initiative reflects PGA TOUR Superstore and Srixon’s ongoing commitment to supporting the military community, providing resources and opportunities to veterans and active-duty service members through golf.
“Our partnership with PGA TOUR Superstore continues to make a real difference,” said Mason Prange, Vice President of Sales, Srixon Golf. “Seeing this program grow year over year reinforces the impact that collaboration can have, and we’re honored to support PGA HOPE and the Veterans Golf Association in their important missions.”
PGA HOPE and VGA expose veterans and active-duty military members to the physical, mental, social and emotional benefits of playing golf as they reintegrate into society. PGA HOPE, the flagship military program of the PGA of America REACH Foundation, is a free program that teaches golf to these individuals, whether new or experienced, through instruction from PGA of America Golf Professionals trained in adaptive golf and military cultural competency. VGA enables veterans and their family members to create connections through golf with more than 450 local tournaments across the country each year.
PGA TOUR Superstore is a longstanding supporter of both organizations as it has partnered with PGA HOPE since 2010 and VGA since 2014. To learn more about PGA HOPE, visit https://www.pgareach.org/pgahope, and for more information about VGA, visit https://vgagolf.org/.
About PGA TOUR Superstore
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop Inc., a subsidiary of AMB Sports + Entertainment and is headquartered in metro Atlanta. As the PGA TOUR's exclusive off-course/off-airport retail partner in North America, PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men's, women's and juniors' apparel and footwear for golf and tennis. For more information, visit www.pgatoursuperstore.com.
About Dunlop Sports Americas
Based in Huntington Beach, CA and Greenville, SC, Dunlop Sports Americas (DSA) is the North American subsidiary of Sumitomo Rubber Industries, Ltd. We manufacture and sell premium golf and racket sports equipment to players of all skill levels under a portfolio of brands: Dunlop, Srixon, Cleveland Golf, and XXIO. DSA is also a licensed exclusive distributor of ASICS golf footwear. Our unique global sales network and infrastructure in R&D, manufacturing, and material science elevates our brands onto a global stage where we encourage players from around the world to experience our incredible products. For more information, please visit us.dunlopsports.com