PONTE VEDRA BEACH, Florida – The PGA TOUR today announced PGA TOUR Pass, a new fan membership program set to launch tomorrow, March 10. A free-to-join initiative available to fans globally on PGATOUR.COM and the PGA TOUR mobile app, PGA TOUR Pass offers a wide range of exclusive benefits spanning digital platforms, tournaments, the TPC Network, retail and licensing partners, sponsors and more.
The way fans engage with the game of golf has evolved dramatically, from playing and attending tournaments to connecting across digital and social platforms. PGA TOUR Pass brings the fan experience together into one connected platform, making it easier than ever for fans to connect with the PGA TOUR – receiving added perks and benefits throughout the year.
“PGA TOUR fans deserve to be recognized and rewarded for the passion and loyalty they show to the game every day,” said Andy Weitz, PGA TOUR Chief Marketing Officer. “PGA TOUR Pass was built with every fan in mind, whether they play the game, attend tournaments, engage across digital and social platforms or follow along from afar. This program makes it easier to be a PGA TOUR fan and brings users even closer to the sport, venues and stars that they love.”
At launch, members will have access to:
- Exclusive ticket offers and presale opportunities
- Member-only Signature sweepstakes and once-in-a-lifetime experiences
- Retail offers from top brands and the PGA TOUR
- Exclusive content & digital features
Benefits will expand and refresh throughout the year, creating an evolving experience designed to reward fans at every touchpoint.
Fans can learn more PGA TOUR Pass and register for their free account on PGATOUR.COM or through the PGA TOUR mobile app, where users will gain access to a dedicated member hub. Within this hub, fans can manage their preferences, opt into marketing communications and dive deeper into the members-only benefits, offers and experiences available to them. Existing PGA TOUR Digital accounts will automatically transition to PGA TOUR Pass, ensuring a seamless experience for current users.
Built on the PGA TOUR’s ongoing Fan Forward initiative and designed to better serve the interests of a growing fan base, PGA TOUR Pass creates a unified pathway that ensures every user enjoys a consistent, premium experience whenever they engage with the PGA TOUR.
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions events on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Americas and administers PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. PGA TOUR members represent the world’s best players, hailing from 28 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR operates PGA TOUR Studios–a state-of-the-art production studio redefining golf content for fans worldwide—and has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel, with video streaming service on ESPN+ and additional coverage on multiple Free Ad-Supported Television (FAST) channels. Internationally, the PGA TOUR Studios-produced World Feed is available across 200+ countries and territories in 30 languages via 39 broadcast and digital partners. To date, events across all Tours have generated more than $4 billion in charitable giving. Fans can follow the PGA TOUR at PGATOUR.COM, on the app and in multiple languages across their favorite social media pages.
CONTACT: Lindsey Spatola, PGA TOUR, lindseyspatola@pgatourhq.com