NAPLES, FL (March 17, 2026) — True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that True Spec Naples South is now open and available to book fittings. True Spec Naples South, located at CAVU Golf Club, is the latest in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues across the country.
The premium facility is home to one of True Spec’s signature state-of-the-art fitting containers and utilizes the industry’s first quadroscopic launch monitor, Foresight GCQuad. True Spec’s brand-agnostic club fitting matrix has more than 70,000 club head and shaft combinations from every major equipment manufacturer, which enables True Spec’s master club fitters to find the best equipment to improve a player’s game. Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the club fitting process.
True Spec Naples customers can take advantage of grand opening savings at the facility by using promo code NAPLES50 through April 30, 2026 to receive 50% off all fittings with club purchase.
“Playing and enjoying golf is such a big part of the lives of so many people in the Naples area, and we’re fortunate to be serving that community with two thriving locations,” said Scott Anderson, President of True Spec Golf. “Our enhanced Naples South facility, at the newly renovated CAVU Golf Club, is an ideal location to receive the type of Tour-level club fittings we offer.”
Following unprecedented demand for membership, CAVU Golf Club, which was formerly known as Naples Grande Golf Club, transitioned to become a fully private club just last month. The facility also recently celebrated the completion of a comprehensive renovation of the golf course and clubhouse. The course was originally designed by the legendary Rees Jones and was renovated by renowned golf course architect Beau Welling who enhanced playability for golfers of all skill levels while preserving the integrity of the original layout.
Located just minutes from downtown Naples, the course at CAVU Golf Club is distinguished by dramatic elevation changes, strategic water features, and fairways framed by indigenous Florida vegetation. The name CAVU is drawn from an aerospace term meaning “clear ahead visibility unlimited,” often associated with smooth flying conditions and steady forward momentum. For CAVU Golf Club, the name reflects both the club’s recent transformation and its vision for the future.
“When we decided to go fully private and undertake extensive renovations, we took everything about the member experience into consideration, from course conditioning and pace of play to the usage of the clubhouse and all daily services,” said Jon Chapman, Director of Golf Operations at CAVU Golf Club. “Having True Spec on site to provide world-class club fittings fits it perfectly with what we already offer to our members.”
Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec’s master fitters are the nation’s undisputed leader in luxury club fitting.
True Spec Naples is located at CAVU Golf Club – 7335 Premier Drive, Naples, FL.
Fitting sessions range from $125 to $375 for a full bag fitting. To book a custom fitting appointment, golfers can visit https://truespecgolf.com/.
ABOUT CAVU GOLF CLUB
CAVU Golf Club is a fully private golf club located minutes from downtown Naples, Florida, offering a refined, member-first experience rooted in exclusivity, playability, and service excellence. Formerly known as Naples Grande Golf Club, the club features a par-72 championship course originally designed by Rees Jones and recently renovated by Beau Welling, along with a thoughtfully reimagined clubhouse by Wegman Design Group. While operating as a private club, CAVU members enjoy continued access to the adjacent Naples Grande Beach Resort amenities, delivering a rare blend of private-club golf and luxury coastal hospitality.
ABOUT TRUE SPEC GOLF
True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 44 studios around the world. True Spec Golf's fitting matrix stocks more than 70,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance.
True Spec Golf is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses — all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM Golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.
Other 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; legendary handmade club maker Miura Golf; Club-Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; Bounty Club (in collaboration with Justin Timberlake), an exclusive 18-hole golf course project near downtown Nashville, and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.
For more information, visit www.truespecgolf.com. CONTACT:
PRCG | Sports
(212) 683-8100
Jim Rocco jrocco@prcg.com
Cris Bruce cbruce@prcg.com