Industry News

Industry Notes: Thursday, March 26, 2026

ProtoConcept Golf adds Jodi Shadoff as brand ambassador; Thomas Rhett to perform at LIV Golf Indianapolis event

ProtoConcept Golf: LPGA Tour professional Jodi Shadoff becomes a staff ambassador, who collaborated with director of tour operations Steve Loerzel and was fitted with the brand's C03TC irons (6-PW). She has since added a C05TC #5 iron and RR wedges in 50, 56AG and 60AG to her bag. 

LIV Golf: Country music singer Thomas Rhett will perform at LIV Golf Indianapolis August 21. The After Play concert is slated to begin following Round 2 play at 5:30 p.m. ET at The Club at Chatham Hills. Fans in attendance for the second round can attend Rhett’s performance as part of their entry. Tickets for LIV Golf Indianapolis are available at LIVGolf.com.

Sports Facilities Companies: Acquires Spirit Golf Management, a Northeast-based golf management company. The deal establishes SFC’s new golf division, with Spirit Golf continuing to operate under its existing brand. Spirit Golf Management currently manages and/or provides consulting services to 10 golf facilities across the Northeast region.


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