Southern Pines, N.C. — The Carolinas Golf Association (CGA) has announced a new
partnership with Johnnie-O, naming the Santa Monica born brand with a significant
presence in Raleigh as the Official Apparel Partner of the CGA.
“Johnnie-O has become one of the most recognizable and respected apparel brands in
golf, and we are excited to align their style, quality, and authenticity with the CGA,” said
Andy Priest, Executive Director of the CGA. "With Johnnie-O’s product, sales, and
marketing operations based in Raleigh, the collaboration with the CGA team in Southern
Pines has been seamless from the start, and we look forward to elevating the
championship experience for our players, staff, and volunteers."
The partnership brings Johnnie-O apparel to the forefront of CGA championships and
events, outfitting staff, volunteers, and teams across the association’s tournament
calendar. With a shared presence in the Carolinas, the collaboration connects two
organizations rooted in the region and is committed to growing the game.
Johnnie-O will be integrated throughout the CGA experience, from on-course visibility at
championships to storytelling across digital platforms and Carolinas Golf magazine. The
partnership also includes a custom CGA online storefront, giving members, staff, and
volunteers access to curated apparel collections tied directly to the association.
“We’re proud to partner with the Carolinas Golf Association, as it’s such a natural
extension of our brand,” said Dave Neville, SVP of Marketing at Johnnie-O. “With a strong
presence in North Carolina and a growing, deeply engaged business in South Carolina, the
Carolinas are incredibly important to us. This partnership allows us to further connect with
the golf community across the region and support the game in a meaningful way.”
Beyond visibility, the partnership focuses on bringing the brand to life through content and
experiences. Johnnie-O will be featured in original CGA storytelling, including social
content, behind-the-scenes coverage at tournaments, and collaborative content series
highlighting golf culture across the Carolinas.
The brand will also play a role in key CGA programs, including outfitting Team North
Carolina and Team South Carolina in the U.S. National Development Program, further
connecting Johnnie-O to the next generation of golfers in the region.
About the Carolinas Golf Association
The Carolinas Golf Association (CGA), founded in 1909, is a nonprofit organization that
connects, grows, and administers the game of golf across North and South Carolina. The
CGA serves more than 230,000 members and 700 member clubs, making it one of the
largest USGA Allied Golf Associations in the country.
Through championships, tournaments, handicapping services, and member programs, the
CGA supports golfers of all ages and skill levels while protecting the integrity of the game.
The organization is also focused on expanding access, engaging new audiences, and
strengthening its role as a leader in the Carolinas golf community.
About Johnnie-O
Johnnie-O, headquartered in Santa Monica, CA and with a significant presence in Raleigh,
NC, was founded in 2005 by John O’Donnell as a premium lifestyle brand rooted in East
Coast tradition, West Coast casual, and Midwest grit to create a perfect blend of high-quality
product offerings for all of life’s occasions. Johnnie-O currently offers a wide range of
premium apparel, footwear, and accessories for men, women and boys. Collections include
polos, button-downs featuring the patented “Tweener Button,” bottoms, swim, outerwear,
a line of performance gear for the active lifestyle and a robust licensed business across the
NFL, NHL, MLB, and the NCAA. Johnnie-O is available online at www.Johnnie-O.com and in-
store at 16 and growing locations, alongside hundreds of specialty retailers, and thousands
of golf and racquet clubs across the United States. For more information, visit Johnnie-
O.com or follow @johnnieobrand.
Media Contact:
Jackson Sveen
Director of Media & Marketing
Carolinas Golf Association
Jackson.sveen@carolinasgolf.org