Industry News

Upper Deck Golf announces global expansion; Debuts in England at Everton Stadium during the 2026 Open Championship

Fans can register now for early access to the July event, marking the brand's first venture outside North America with more global announcements to follow.

LIVERPOOL, UK — May 21, 2026 — If you've ever fancied playing a round of golf in a Premier League team's football stadium, you're in luck. In July, golf and football fans alike can tee off from inside Everton Stadium—while golf’s Open Championship will be taking place at Royal Birkdale, just a few miles away.

According to Everton, Upper Deck Golf—which provides golfing experiences inside sporting stadiums—will be taking over the stadium from July 16 until July 19. Visitors will be able to tee off from high up in the stands and will be aiming for custom greens which will be placed on the pitch below.

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This will mark the first time Upper Deck Golf has hosted such an event outside of North America. Since 2017, Upper Deck Golf has staged events throughout the United States at Wrigley Field (Chicago Cubs), Fenway Park (Boston Red Sox), Citizens Bank Park (Philadelphia Phillies), Yankee Stadium, Dodger Stadium, and many others.

Participants in the event at Everton Stadium will also be able to watch live coverage of the 154th edition of The Open.

Aaron Duckmanton, Chief Revenue Officer at Everton Football Club, said: "We are delighted to be bringing Upper Deck Golf to Everton Stadium. It's an experience that has been delivered at some of the world's most iconic venues, and this is a great opportunity for people to see our new home from a completely different perspective."

Upper Deck Golf Managing Partners Marc Bender and Adam Wachter said, “Expanding internationally has always been a major milestone for us, and we couldn't think of a more perfect place to start than the UK. Bringing this unique stadium golf experience to England—and doing so during a historic week like The Open Championship—is incredibly exciting. Everton’s beautiful new stadium provides the ultimate backdrop, and we can't wait to welcome fans to tee off from the stands for the very first time outside of North America. We have seen how much sports fans in the U.S. love our high-energy, immersive experience, and we are honored to bring that same excitement to UK golf and football fans in such a legendary sports region.”

Ticket Information & Early Access
Registration for early access tickets is now open. Those who sign up will receive exclusive entry to the pre-sale, which goes live this June. For more information, to register for early access, or to book tee times, visit upperdeckgolfing.com/hilldickinson.

Looking Ahead
This debut at Everton Stadium marks the official launch of Upper Deck Golf’s international footprint. The company is slated to share additional announcements regarding further global event expansions later this year.

About Upper Deck Golf
Upper Deck Golf provides a one-of-a-kind sporting experience, giving fans the opportunity to play a round of golf inside some of the world's most iconic sports stadiums. Participants tee off from custom-designed platforms high up in the stadium stands, aiming for specialized greens mapped out on the playing fields below. Accompanied by great music, cold drinks, and unique golf challenges, Upper Deck Golf events deliver a high-energy, immersive experience for golf and sports fans alike. Previously held at legendary North American venues such as Wrigley Field, Fenway Park, and Yankee Stadium, the company is expanding globally to bring stadium golf to an international audience. For more information, visit upperdeckgolfing.com.

Media Contact:
Marc Bender, Managing Partner
bender@upperdeckgolf.com


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