ATLANTA, GA — May 27, 2026 — Hidden Links, a global leader in golf travel, today officially kicks off its landmark 25th anniversary season of delivering "The Golf Tour of Your Imagination." For a quarter-century, the company has brought thousands of golfers annually to the historic fairways of Scotland, Ireland, and beyond, establishing itself as an elite, Authorised Partner of guaranteed tee times at the world-famous Old Course at St Andrews.
To commemorate the silver anniversary, Hidden Links recently returned to the "Home of Golf" with World Golf Hall of Fame member and long-time brand ambassador Sir Nick Faldo to film their newest international commercial campaign on the historic Old Course.
The upcoming commercial is scheduled to debut in June 2026, just weeks before the 154th Open Championship at Royal Birkdale. In addition to celebrating 25 years of luxury and value-driven travel, the broadcast spot will officially introduce Hidden Links’ second major brand ambassador alongside Sir Nick Faldo.
Reflecting on the company's milestone and their ongoing partnership, Six-Time Major Champion Sir Nick stated:
"When I partnered with Hidden Links five years ago, I already knew they were a market leader, but it has been awesome to have a front-row seat to watch their consistent growth each year. I get stopped often by Hidden Links customers excited to share that they took a bucket-list trip to Scotland or Ireland and that their experience was extraordinary from start to finish. It's quite special that Hidden Links offers guaranteed tee times to the likes of St Andrews and so many other historic courses and hidden gems, such as Ballyliffin, where Faldo Design performed a renovation. Hidden Links even sets groups up to play Muirfield—one of the greatest courses in the world—where I was fortunate to win two of my Open Championships."
From value-conscious golf customers to ultra-premium five-star luxury experiences, Hidden Links customizes itineraries to create memories of a lifetime. The operator’s deeply rooted industry relationships provide clients with seamless, guaranteed access to the world’s most coveted and legendary courses, including Royal County Down, Royal Portrush, Royal Dornoch, Kingsbarns, North Berwick, Royal Birkdale, and Carnoustie.
Hidden Links takes great pride in being one of the world’s largest outbound tour operators having accommodated over 5,500 customers in 2025.
Neil Hampton, General Manager at Royal Dornoch Golf Club had this to say, “Hidden Links consistently ranks as one of our top tour operator partners and producers. Their customers arrive at Royal Dornoch, one of the world’s great courses with a huge smile knowing we will take great care of them, just as Hidden Links did while planning their golf tour. We thoroughly enjoy working with them and are most impressed by their consistent growth.”
Managing Partners Marc Bender and Adam Wachter had this to say about their 25th anniversary milestone, “Hidden Links offers customers the unique chance to play many of the world’s greatest courses with any type of accommodations their budget allows.Our industry-leading service and great prices are what allow us to continue to grow consistently, ensuring our customers have a great experience.Having a team in the United States as well as overseas in both Scotland and Ireland ensures everything runs smoothly from the time our customers initially contact us until the last putt drops at a memorable golf course.Filming our latest commercial at the historic Old Course and at the award-winning Rusacks St Andrews seemed like the perfect place to kick off our 25th season.”
To ensure an elite experience off the course, Hidden Links utilizes a network of the region's most experienced local drivers to guide and enhance customer tours, while also offering flexible, point-to-point transfers that can be designed around each itinerary.
Golfers looking to design their own landmark trip or secure guaranteed 2026/2027 tee times can learn more by visiting www.hiddenlinksgolf.com.
About Hidden Links
Celebrating its 25th anniversary season in 2026, Hidden Links is one of the world’s premier golf tour operators, specializing in customized, bucket-list golf travel to Scotland, Ireland, England, Wales, and top global golf destinations. As an Authorised Partner of guaranteed tee times at the Old Course at St Andrews, Hidden Links prides itself on meticulous planning, unparalleled course access, and flexible tour tiers ranging from club-level value to five-star luxury.
Media Contact:
Marc Bender
Managing Partner
bender@hiddenlinks.com